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American Express Launches inSite(SM), an Online Shopping Tool that Automatically Points Out Offers to Cardmembers When They Shop Online


New Tool Facilitates Easier and More Efficient Online Shopping in Time for the Holiday Season


American Express® announces today the launch of inSite(SM) from American Express – an innovative new shopping tool that delivers Membership Rewards® bonus points, discounts, free shipping and other special benefits exclusively to American Express Cardmembers as they shop online. The free download is currently available for Cardmembers enrolled in the Membership Rewards® program at

“Shoppers know that some of the best offers and deals can be found online, but traditionally, consumers are required to seek them out,” said Elizabeth Skinner, Vice President of Marketing. “Now, through inSite, we are transforming the online shopping experience by bringing those offers right to our Cardmembers while they shop online -- from search results through to check out. inSite is unique in the marketplace and eliminates the hassle of looking for specials or visiting offer pages to find deals prior to making a purchase online. It ensures our Cardmembers do not miss out on any of the special benefits that come with their Card.”

How inSite Works
With inSite, when a discount or special offer is available at a retailer, the Cardmembers’ online search results will include the blue American Express ® icon with an arrow. When the cursor is placed over the icon, the offer is revealed and can be easily redeemed as the Cardmember continues shopping as they normally would. inSite will also advise Cardmembers of offers when they directly visit participating retail websites.

The offers delivered by inSite span more than 250 popular brands like Banana Republic, Crate & Barrel and Barnes & While any Cardmember can download inSite, offers currently available are geared towards those enrolled in the Membership Rewards® program on Platinum, Gold, Green, Zync or Blue Cards. Offers include bonus points promotions, discounts and other specials, like free shipping. Looking ahead, American Express will continue to evolve inSite by incorporating additional features and offers to ensure ongoing customer value.

How to Download inSite
Cardmembers can take advantage of inSite by simply visiting to download and install the tool on their browser. Cardmembers can then log in using their existing American Express User ID and Password. The tool works on many popular Internet browsers, including Internet Explorer and Mozilla Firefox on PCs as well as Safari and Mozilla Firefox on Macs. American Express partnered with Billeo, Inc. to develop inSite exclusively for Cardmembers. Billeo specializes in creating browser applications that simplify the online experience.

Protecting Cardmember Privacy
American Express is committed to providing Cardmembers with a secure and safe shopping tool and has developed inSite to meet a high internal standard for customer privacy. The tool collects contextual information necessary to deliver and fulfill the personalized offers to Cardmembers, including the merchant domain name, the dollar amount of the item and the type of American Express Card used when a purchase is completed. However, as a protective measure for our Cardmembers, the tool has been especially designed to function without using “Personally Identifiable Information” (PII), which is any information that uniquely identifies the user, such as name, address, telephone number and email address. Cardmembers have the option to disable or uninstall inSite at any time. The full privacy statement can be accessed at

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at


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