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LeadFormix Publishes a White Paper on ‘Email Campaign Best Practices’


San Francisco, CA - November 10, 2010 -- LeadFormix, a provider of next-generation marketing automation 2.0 solutions, announced today that it is making available its white paper, “Email Campaign Best Practices”.

Email as a marketing channel is known to be an effective marketing medium as it offers flexibility, quicker results and higher ROI. It continues to be an intrinsic part of most B2B enterprises’ sales and marketing strategies and a critical channel for lead generation and lead nurturing campaigns. However, companies often fail to derive desired results from their email marketing campaigns, due to the lack of knowledge of what works with their target audience and the laws that govern such email marketing campaigns.

This white paper by LeadFormix explains the Best Practices in Email Marketing and the Do’s and Don’ts of Email Marketing.

Topics covered in the white paper include:

- Can Spam Act of 2003
- Types of Email Campaigns
- Top 4 points for Lead Generation Email Campaigns
- How to build opt-in mailing lists for Lead Nurturing
- Purchased and rented mailing lists
- Email list hygiene and its importance
- Email messaging practices
- List segmentation
- Bounce management
- Unsubscribe management
- Strategies for designing a good email campaign
- Email as a Sales tool – Do’s & Don’ts

If you would like to download a free copy of the white paper, please visit:

About LeadFormix

LeadFormix is a leader in next-generation marketing automation and sales enablement, providing a game-changing, real-time solution that delivers a new level of enriched lead data, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify online visitor intent and decision-makers, and deliver powerful, targeted, real-time responses to qualified prospects. LeadFormix was founded by experienced software executives from Microsoft, Yodlee, Autonomy, and Healtheon. LeadFormix has offices in California, Michigan, United Kingdon, Scotland and India.

For more information, please visit --


 Lead management
 marketing automation tool
 Lead intelligence
 Visitor intent
 Drip marketing software

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