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SAP, Partners and Customers Showcase Solutions and Strategies for Business Growth Through Co-Innovation at SAPPHIRE® ’06


Best-Run Enterprises Exchange Insight on Industry Best Practices and Business Success Leveraging SAP Technology and Applications

ORLANDO, Fla., and PARIS, France - April 12, 2006 - SAP AG (NYSE: SAP) today outlined initial details of its upcoming SAPPHIRE® ’06 international customer conferences, being held in Orlando, Florida, May 16-18, and in Paris, France, May 30-June 1. The conferences offer an arena for SAP customers around the world to explore the many ways in which SAP technology, applications and industry solutions are powering best-run businesses. Customers also can gain an insider’s view of developments in SAP’s product road map and explore the opportunities arising from SAP’s strategy of co-innovation with a growing ecosystem of partners. To maximize the value of customer insight and peer exchange, SAP and the Americas’ SAP Users’ Group (ASUG) are co-locating their premier events in Orlando, where the 2006 ASUG Annual Conference takes place from May 14 to 17.

Together, the SAPPHIRE conferences will feature more than 200 presentations and case studies from best-run enterprises and public sector organizations meeting real-world challenges with SAP solutions. SAPPHIRE ’06 Orlando features presentations from SAP customers including AT&T, Burton Snowboards, Harley-Davidson, J. Crew Group, Orange County Public Schools, Royal Bank of Canada, Sobeys, State of Florida, United States Postal Service, Warner Bros. Entertainment Inc., Whirlpool Corporation and Wickes Furniture Company. Customer presentations at SAPPHIRE ’06 Paris include Adidas, Barclays Bank, BNP Paribas, COOP Atlantique, Danone, DHL, Diageo, Dutch Ministry of Defense, Hôpital du Sacré-Cœur de Montréal, InBev, Massmart, Novartis, Royal Bank of Ireland, Servicio Extremeño de Salud, Standard Bank and Scott USA.

The show floors will offer interactive demos of the newest products, such as SAP® CRM on-demand solutions; SAP® xApps™ composite applications; developments in Project Mendocino; and key features of SAP solution sets targeting the specific demands of companies in diverse industries such as retail, high-tech manufacturing, financial services and the public sector. Customers can gain insight into how SAP’s best-in-class SAP NetWeaver® platform is powering business process innovation and being used by a growing ecosystem of SAP partners to build complementary software solutions.

SAP executive board members will deliver keynote addresses on SAP’s vision and business strategy, technology as an enabler of innovation and growth, and how SAP is creating business value for customers.

Further SAPPHIRE ’06 program information is available at Customers can register online for SAPPHIRE ’06 Orlando at or for SAPPHIRE ’06 Paris at

Customer Convergence in Orlando
Coinciding with SAPPHIRE ’06 Orlando, the 2006 ASUG Annual Conference takes place from May 14 to17. By holding these two unique events in a single location in parallel, SAP and ASUG aim to maximize the value of customer-driven education, expert insights and peer exchange for SAP customers from both the business and IT worlds. The events are expected to bring together approximately 15,000 customers, partners and SAP employees in one location for a week-long sharing of best practices and exploring opportunities on how to improve business results through the use of SAP products and services. Nearly 200 hardware, software, consulting, implementation, service and support providers will be exhibiting at the Orlando events on the “Ultimate Access Showcase” common show floor, running Monday, May 15 through Thursday, May 18.

ASUG conference information is available at Customers can register online at:

Note to editors:
Members of the media wishing to attend SAPPHIRE ’06 Orlando or SAPPHIRE ’06 Paris are kindly requested to get in touch with their local SAP PR contacts, listed at, or the contacts listed at the end of this announcement.

About SAP
SAP is the world’s leading provider of business software solutions*. Today, more than 32,000 customers in more than 120 countries run SAP® software—from distinct solutions addressing the needs of small and midsize enterprises to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP business solutions help enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP industry solutions support the unique business processes of more than 25 industries, including high tech, healthcare, retail, public sector and financial services. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at )
(*) SAP defines business software solutions as comprising enterprise resource planning and related software solutions such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission (“SEC”), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2006 SAP AG. All rights reserved.
SAP, R/3, mySAP,, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-2
United States Only: 1 (800) 872-1SAP (1-800-872-1727)


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