PROTOS debuts its new corporate image on Social Networks

With the goal of establishing a presence in the international marketplace and stronger ties with consumers, Bodegas PROTOS is renewing its corporate image by entering the world of social networks. In conjunction with the relaunch of its brand and with the intention of unveiling its new corporate image, PROTOS has opened a Facebook page in the hope of interacting with consumers and fans of the company’s fine wines.

The purpose of these changes is to demonstrate PROTOS’ evolution over the past few decades by presenting a new, modern image that is still true to the company’s core identity. Through this first step into the realm of digital media, PROTOS will be able to discover first-hand how consumers perceive the brand. It will also be able to maintain a closer relationship with Internet users, creating buzz, debates and a sense of community, as well as weighing the feedback of consumers and measuring the impact of the company’s new brand image. As part of this new image, the company actively assists its customers in finding the ideal wine for their needs, whether from its line of Crianza wines or its line of Reserva wines. Additionally, the company plans to utilise any online feedback as a tool for improving its future products and services.

PROTOS hopes to demonstrate the company’s evolution, presenting a fresh, renewed image without sacrificing its trademark elegance, quality and passion for fine wine.

To access the company’s new Facebook page, simply follow the link below: http://www.facebook.com/BodegasProtos

Sobre Protos

Protos is a hundred-year-old winery that is a leader in the wines of the Duero Region and on the cutting edge of vine-growing in our country. The new cellar, designed by the prestigious British architect Richard Rogers, is quickly becoming a symbol of the region’s culture and Protos is gaining a reputation as a Mecca for wine tourism. Protos is looking to the future, blending together tradition and cutting edge technology to maintain the exceptional quality of its wines, ensuring that the winery continues to be “Number One.” Bodegas Protos is a leading brand, enjoying great success not only domestically, but in 80 other countries as well.

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Nereida Roche

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