PR News Names Kaiser Permanente a Top a Place to Work in PR and a Digital PR Team of the Year

Health Care Organization Also Receives PR Platinum and Digital PR Awards

OAKLAND, Calif. — PR News has named Kaiser Permanente a 2010 Digital Public Relations Team of the Year and as a Top Place to Work in PR. The organization also won a PR Platinum Award for Best Editorial/Op-Ed, and a Digital PR Award for Best Blog.

PR News awards showcase and recognize the best practices in the PR industry and are among the highest accolades in the public relations field. Hundreds of PR professionals celebrated the winners at two ceremonies in New York City.

“Kaiser Permanente’s social media work is central to the organization’s public relations efforts. Social media has absolutely helped us extend the reach of our traditional media and public relations efforts, helping us find and promote brand champions,” said Holly Potter (@htpotter), vice president of public relations for Kaiser Permanente. “These prestigious honors demonstrate the high caliber of work produced by our team on behalf of our 8.6 million members.”

In addition to being named a Best Place to Work in PR and a 2010 Digital PR Team of the Year, Kaiser Permanente’s “Dispatches from Haiti” blog was named the Best Blog of the year and received an honorable mention in the cause marketing/CSR category. Kaiser Permanente Northern California was also honored with a PR Platinum Award in the Editorial/Op-Ed Category for “Talking Health Care and the Bottom Line with Business Decision-Makers.”

Additionally, Kaiser Permanente won honorable mentions in the PR Platinum Award Green PR category for its “Kaiser Permanente Eating Well in Season”; “Elevating Kaiser Permanente’s Leadership in Sustainable Food” campaign, and in the PR Platinum Award Research and Measurement category for its corporate-wide traditional media analysis program.

The PR News’ Digital PR Awards and PR Platinum Awards are recognized among the industry’s top honors in the public relations-communications digital space, showcasing outstanding digital initiatives among corporations, agencies and nonprofit organizations. The awards programs draw more than 1,000 entries each year and highlight some of the best practices in the PR profession.

“Kaiser Permanente has made great strides using multimedia and digital communications to keep our members informed about our integrated efforts to promote our work in the health care industry,” said Vince Golla (@vincegolla), director of digital media and syndication for Kaiser Permanente. “We are extraordinarily proud of these awards and of our accomplishments this past year. It is very gratifying when our peers recognize our team’s excellent work and dedication to innovation and member service.”

It is the second time in two years that Kaiser Permanente has been selected as the top place to work in public relations by PR News.

To see examples of Kaiser Permanente’s innovative and creative digital public relations work, please visit our YouTube channel, national Twitter handle and our Facebook page. Kaiser Permanente’s News Center, at www.kp.org/newscenter, also provides a variety of Kaiser Permanente related news, podcasts and slideshows.

Profiles of the award winners appear this month in PR News. Please visit www.prnewsonline.com for more information.

About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: www.kp.org/newscenter.