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Team Group UK Announces Results Based Email Marketing


Most email marketing companies offering bulk email work on the basis of charging for the number of emails sent – whether 10,000 or 100,000 and have no real interest in the outcome.

However one company is challenging that approach. Hove (UK) based through its website is offering business to business email marketing on a results basis.

Managing Director, Henry Newrick notes that clients often have unrealistic expectations and expect immediate results. He comments that business is all about relationship building. It’s not about getting great results from a one off mail shot. He further adds that most advertising gurus agree on at least one thing - that it often takes 5, 6 or even 7 ‘exposures’ to a company’s products or services before a client will do business with it.

With this in mind and to encourage businesses to start building relationships with their prospects, as opposed to obtaining immediate gratification, his company is offering results driven email marketing using an in house email list. Newrick says that subject to qualifying, a company can undertake any sized email broadcasting campaign for a one off set up fee of just £45 and thereafter simply paying a small fee for the contact details of any person who receives and opens his client’s emails.

Mr Newrick notes that these people will become a client’s core prospects to whom it can then send a regular mailing in order to start building a relationship. He also suggests that his clients also start making phone contact.

This approach makes far more sense than adopting what he calls the “spray and pray” approach. With his company’s ‘pay only for results’ package a client’s only upfront commitment is the initial set up fee and prepayment for half the minimum number of agreed ‘opens’.

Further information can be had by going to the company’s website or by calling its office on UK 01273 719 272.


 Email marketing
 Bulk email
 Business Email Marketing
 Email list
 Email broadcasting

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