Paf Signs License Agreement with Parlay

Parlay5 technology will support Paf’s international expansion strategy

MARIEHAMN, ÅLAND, FINLAND and OAKVILLE, CANADA - Parlay Entertainment Inc. (TSXV: PEI) is pleased to announce the completion of an agreement with Ålands Penningautomatförening (Paf) to license its Parlay5 gaming platform. The agreement will enable Paf to upgrade its online bingo and soft gaming offerings to take advantage of Parlay5’s advanced international capabilities. The launch is planned for Q1 2011.

“International expansion and providing our customers with a broad range of excellent content are of strategical importance to Paf,” said Anders Ingves, Paf’s CEO. “We chose Parlay because of their proven track record in delivering in those areas. Their industry leading software solutions will support our strategic expansion throughout Europe.”

Paf is a reputable organisation that has offered safe and entertaining gaming for the last 40 years. Paf’s gaming products are offered on the Internet, on board ship and on Åland and include slot machines, bingo and lotteries, poker, casino games, skill games and betting. The proceeds from the gaming organization go to various good causes. Paf’s online gaming systems are hosted in Åland, an autonomous region of Finland, from where the company has offered online gaming as a public association since 1999.

“We are delighted that Paf has chosen Parlay as its gaming technology provider for bingo and soft games,” said Perry Malone, CTO and Co-Founder of Parlay. “And we are very pleased to work with an organization which has such an excellent reputation with players and does so much good by way of the different good causes it supports.”

Several of Paf’s own proprietary games will be included in the launch on the Parlay5 platform. These unique games have been perennial favourites and excellent performers in the Nordic market. Paf will also leverage the liquidity of the Parlay Game Services network in Alderney to add the excitement of larger jackpots for its players.

Paf will initially launch the games in English, Finnish, Swedish, German and Spanish with other languages to follow.

About Parlay Entertainment

Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world’s best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

About Paf

Paf is an association managed by the government of Åland and has provided secure and entertaining gambling services for more than 40 years. Paf’s broad gaming offer includes slot machines, bingo, lotteries, poker, casino games, games of skill and betting at very competitive odds on the internet, on sea crossings and on Åland. Every year Paf contributes large sums to good causes. In 2009 Paf made 20 million Euro available to be distributed to various recipients. The Paf Group has around 300 employees based in Mariehamn, Helsinki, Stockholm, Tallinn and Madrid. Further information is available at www.paf.com

For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.


This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

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