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Photokina 2010 is a perfect example of trade fairs adopting to the new web reality


Michael Zelbel Sheding Light On The Most Prestigious Photography Event of the Year and Provides Tips for Your Visit

Düsseldorf, September 14, 2010 – as highly anticipated Photokina 2010 is about to explode in Cologne with a spectacle of sheer creativity and overwhelming talent, German photographer Michael Zelbel releases a set of insider’s tips on his photography blog SmokingStrobes.Com. It features the most reliable and exclusive info on the biggest and arguably the most important tradefair in the field.

This year’s Photokina tradefair will surely mirror the most contradictory trends of photography industry. As traditional offline events are struggling to win their audiences back from niche blogs and review sites, Photokina will have to step up with a lot of initiatives and innovative solutions to maintain its grasp on public attention. The way it will perform is bound to determine a new strategy for somewhat conservative photography tradefairs and prompt them to rethink some obsolete concepts.

Long gone are the days when people were flocking at such events as Photokina in order to educate themselves in photography. The appearance of Internet made many people hesitantly deem such tradefairs outdated – and now they are to reclaim their dominant position as trendsetters of the industry. Resources of Photokina 2010 were not allocated to boost online presence, but rather to add a touch of originality and exclusiveness to its offline activities.

The reason for this move is simple: there are things one cannot experience via the Internet. Real life stimuli to educate oneself through practice, active participation and communication with many photography professionals turned out to be a great motivator. Photokina is synchronized with several other shows, including the photo.COLOGNE festival and a series of major photographic events. The area around Cologne and the city itself are thus made a real paradise for amateur and professional photographers alike. They can hone their skills in shooting landscapes, nudes, architecture, portraits, lightpaintings and much more. There will even be activities connected with underwater and aerial photography.

The above-described nuances have found their way to Michael Zelbel’s collection of useful advice, making it a truly unique guide to Photokina 2010 – one of a kind on the Web. It is the source to retrieve information about the best activities on the tradefair – including gyrocopter flights to practise aerial shooting, coaching sessions in underwater photography and a score of other invaluable tips. It is a fail-proof guide for professionals and amateurs alike who want to spend quality time on this event and experience something unique and lucrative for their photography skills.

Everything promises that Photokina 2010 will become a major milestone for modern photography industry. Michael Zelbel’s insider tips are there to help fellow photographers to make the most of this exceptional event – because he believes that nothing can substitute real-life experiences, especially at such a grandiose show, envisaging photography’s finest achievements.

The blog SmokingStrobes.Com released a video regarding the activities around Photokina. Readers of the blog can opt in to a list and to receive exclusive tips on where to go on the Photokina as well as tips regarding the best activities in the surrounding city. To do so, please visit

About SmokingStrobes:
SmokingStrobes Beauty Photography is a blog featuring selected free videos and articles designed to help aspiring artists in various aspects of glamour photography. Its recent appearance on the Web hasn’t gone unnoticed – and neither has its fresh, original and relevant content. Michael Zelbel is the mind and the soul of this project, planting the seeds of his knowledge for eager learners to reap.

About Michael Zelbel:
The Duesseldorf-based beauty photographer, Michael Zelbel is an avid artist and a social media consultant for 500 businesses worldwide. By combining his expertise in the field of glamour images and social networking sites, he shapes delivering and unexpected strategies to help amateur photographers succeed in the online world. He is conducting successful couching in beauty photography and leading several successful projects on the topic.


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