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Adobe Highlights Video Innovations at IBC 2010


SAN JOSE, Calif. and AMSTERDAM, Netherlands - Adobe Systems Incorporated (Nasdaq:ADBE) is showcasing advances in next-generation video and rich media solutions at the IBC 2010 tradeshow, that improve the creation, delivery and monetization of content for broadcasters, media companies and the enterprise. Adobe will demonstrate its new solutions and highlight key customer and partner focused initiatives during the IBC 2010 Exhibition at its stand (Hall 7, Stand H.23) in the RAI Convention Center, Sept. 10-14.

“For entertaining, communicating and collaborating, Adobe is committed to providing world-class technology that is reshaping how video and rich interactive media experiences are created and delivered,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Adobe’s new technologies and simplified workflows are relied on by some of the biggest names in broadcasting and media. And we’re working closely with these companies to ensure they can build long term, profitable businesses around their unique content.”

Next-Generation Flash Technology for Delivering Rich Interactive Media
Adobe® Flash® technology continues to innovate in the delivery of high quality video experiences on the web. At IBC, Adobe is announcing the Adobe Flash Media Server 4 family, the industry leading solution for streaming video and real-time communication (see separate release). Adobe is unveiling three new versions of Flash Media Server 4: Flash Media Streaming Server 4, Flash Media Interactive Server 4 and Flash Media Enterprise Server 4, the first release that enables maximum reach with minimum network load through peer-assisted delivery of content. Flash Media Server software offers solutions that enable content owners to create and deliver high quality, network-efficient media experiences at a lower cost, reaching the broadest possible audience, across any screen.

Growing Industry Adoption
In another announcement today at IBC (see separate release), the BBC is now implementing an additional 2,000 seats of Adobe Premiere® Pro CS5 software as the primary tool for desktop non-linear editing. Adobe software is the non-linear editor solution of choice for the BBC’s Creative Desktop Initiative, through which the corporation is improving efficiency, creating a digital, tapeless environment and reducing costs.

Enhanced Tapeless Workflows and Improved GPU-Acceleration
Continuing to deliver huge performance gains and simplified workflows for video professionals, Adobe recently announced Adobe Premiere Pro CS5 version 5.0.2 software, an update for Adobe Premiere Pro CS5 users that expands Adobe’s leadership in native tapeless workflows and improves support for GPU-acceleration through the Mercury Playback Engine. The update also provides improved color grading and improved audio support. With Adobe Premiere Pro CS5 (5.0.2), Adobe is offering RED Workflow improvements, including RED Rocket support, Sony XDCAM-HD export support, and enhanced native JVC QuickTime and DPX format support.

Online Reviews through Adobe CS Review
To streamline video reviews, Adobe CS Review,* a new online service that enables teams to collaborate more efficiently by providing frame-accurate comments on video projects over the web, now integrates with Adobe Premiere Pro CS5. New direct access from within Adobe Premiere Pro CS5 enhances the efficiency and convenience of using Adobe CS Live online services, which will be complimentary for a limited time.*

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit


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