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Sybase Extends Leadership in Delivering Mobile Enterprise Applications that Transform the Way Companies Connect with Customers and Enable Employees


Latest Release of Industry Leading Sybase Unwired Platform Supports More Devices, Enhances Integration to SAP Solutions

WASHINGTON, D.C – SYBASE TECHWAVE 2010 - Sybase, Inc., an SAP company (NYSE: SAP) and industry leader in enterprise and mobile software, today announced the latest version of Sybase® Unwired Platform, that will enable enterprise developers to simply and quickly build applications that connect business data from more sources, including SAP® applications, to mobile workers on any device. Through a single integrated infrastructure, Sybase Unwired Platform is the most expansive and secure platform for empowering employees and transforming the enterprise.

Sybase Unwired Platform, positioned in the Leaders quadrant in Gartner, Inc’s 2009 Magic Quadrant for Mobile Enterprise Application Platformsi, provides a flexible, integrated infrastructure that reduces the complexity of developing and deploying mobile applications for all major device types, including iPhone® and iPad®, RIM BlackBerry, Windows Mobile, Windows, and Symbian, with Android support to follow.

“Sybase Unwired Platform enables leading enterprises to transform the way they operate by providing employees with anywhere, anytime access to business critical applications,” said Gary Kovacs, senior vice president, Markets, Solutions and Products at Sybase. “Unlike tactical or point mobile application solutions, the latest platform release is a comprehensive end-to-end infrastructure that enables enterprises to empower their employees and connect to their customers in new and innovative ways leveraging mobile.”

“We believe that more than 95 percent of organizations will be choosing a Mobile Enterprise Application Platform (MEAP) or packaged mobile application vendors as their primary mobile development platforms through 2012,” states the Gartner 2009 Magic Quadrant for Mobile Enterprise Application Platforms report. “From 2010 through 2013, the number of enterprises choosing multichannel MEAP vendors will rise 10 percent annually.” i

The Sybase Unwired Platform provides key benefits to the mobile enterprise, including:

* Simplified Mobility - Reduces complexity of developing and deploying mobile applications with a comprehensive, integrated infrastructure
* Empowered IT - Quickly offers innovative applications for task and knowledge workers who need mobile access to enterprise information.
* Integrated Processes – Provides out-of-box tools and services that easily integrate with existing enterprise infrastructure, business processes and enterprise applications
* Lower total cost of ownership – Simplifies and accelerates creation of business process mobilization and integration without need for development resources.
* Fast reaction to changing business needs - Significantly accelerates deployment of mobilized business processes.

Sybase Unwired Platform is a key component of the Sybase Mobility Platform, the industry’s first and most expansive framework of best-in-class mobility servers, mobile applications and mobile services, empowering enterprises to transform the way they connect with their customers and enable their employees. The Sybase Unwired Platform is currently available.

About Sybase Unwired Platform
The Sybase Unwired Platform is a flexible, open, and scalable enterprise-class application and services platform built on proven technologies from the industry leader in mobility. With seamless integration with a variety of enterprise applications such as SAP and support for industry standard database, service-oriented architecture, and web services protocols, the platform enables the next generation of mobile applications and services that will transform any organization. The platform securely delivers data and services to all the major device platforms and developers looking to build advanced mobile applications will benefit from the powerful 4GL tooling and the integration with common development environment such as Eclipse. When deployed with the industry leading Afaria Server, Sybase Unwired Platform’s capabilities are extended even further by providing a single administrative console to centrally manage, secure and deploy mobile data, applications and devices. For more information, visit

Analyst Perspective:

* Gartner, Inc.: 2009 Magic Quadrant for Mobile Enterprise Application Platformsi – Sybase positioned in the Leaders quadrant
* IDCii, Worldwide Mobile Device Management Enterprise 2010-2014 Forecast 2009 Vendor Shares Report, Doc # 224437, August 2010
* The Forrester Wave™: Mobile Device Management Solutions, Q2 2009iii – Sybase was recognized as a leader (April 2009)

Full reports can be found at each analyst firm’s respective website.

i Magic Quadrant for Mobile Enterprise Application Platforms, Publication Date: 16 December 2009, by William Clark and Michael J. King, ID Number: G00172728.
ii IDC, Worldwide Mobile Device Management Enterprise 2009–2013 Forecast and 2008 Vendor Shares, Doc # 218680, June 2009.
iii The Forrester Wave™: Mobile Device Management Solutions, Q2 2009, Forrester Research, Inc., April 27, 2009.

About the Magic Quadrant
The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Sybase
Sybase, an SAP company, is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit Read Sybase blogs: Follow us on Twitter at @Sybase.


Sybase is a registered trademark of Sybase, Inc. ® indicates registration in the United States. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies.

Forward-looking Statement
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