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ChoiceStream Providing a Personalized Online Viewing Experience for EPIX Subscribers


WEBWIRE

Customized Movie Recommendations Appear on New EpixHD.com Website

Cambridge, Mass. - ChoiceStream,the premier personalization service provider for the world’s largest brands including Tesco, Zappos.com, Borders, Blockbuster, Ticketmaster and AT&T, today announced that it has been chosen by EPIX™, the next generation multiplatform, premium entertainment channel from Viacom, Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. and Lionsgate, to provide movie recommendations for EPIX subscribers on EpixHD.com .

With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX is a powerful entertainment experience that provides its entire monthly line-up of new Hollywood titles, classic feature films, original series, music and comedy specials through its linear channel, video-on-demand and online at EpixHD.com. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available online to subscribers via EpixHD.com.

ChoiceStream’s personalized movie recommendations technology are helping subscribers browse and find movie titles in EpixHD.com’s vast library and get recommendations on movies based on viewing behavior and preferences, as well as movie attributes, so that they can find titles quickly and easily.

“Delivering a better movie experience by providing recommendations that match each individual subscriber’s tastes and interests is what ChoiceStream has been doing for top media and entertainment companies for nearly a decade,” said ChoiceStream CEO and co-founder Steve Johnson. “EPIX recognizes that personalized recommendations enhance the user experience by allowing paying subscribers to easily navigate the enormous number of movies in its library.”

“We have access to such a broad catalog of movies that it’s imperative we do all we can to help our viewers find titles they can enjoy, quickly and easily,” said Thomas Carpenter, VP Operations and Digital Chief of Staff for EPIX. “ChoiceStream has helped us to do just that, by creating a personalized online experience that will help subscribers get the most entertainment from their time on EpixHD.com.”
About EPIX

EPIX, a joint venture between Viacom Inc. (NYSE: VIA and VIA.B), its Paramount Pictures unit, Metro-Goldwyn-Mayer Studios Inc. (MGM) and Lionsgate (NYSE: LGF), is a next-generation premium entertainment channel, video-on-demand and online service launched on October 30, 2009. With access to more than 15,000 motion pictures spanning the vast libraries of its partners and other studios, EPIX provides a powerful entertainment experience with more feature films on demand and online and more HD movies than any other service. It is the only premium service providing its entire monthly line-up of new Hollywood titles, classic feature films, original series, music and comedy specials through the linear channel, video-on-demand and online at EpixHD.com, the leading online destination for viewing movies. EPIX has made the commitment to deliver the industry’s most expansive online collection of movies, making more than 3,000 titles available online to subscribers this year. The service is available to over 30 million homes nationwide through carriage agreements with Verizon FiOS, DISH Network, Cox Communications, Mediacom Communications, Charter Communications and NCTC.

For more information about EPIX, go to www.EpixHD.com.
About ChoiceStream

ChoiceStream delivers dynamic, personalized content and product recommendations that increase customer engagement for today’s biggest brands, including Zappos, Tesco, Borders, Blockbuster, AT&T and Ticketmaster. Recently named the company with the “deepest experience” of the ‘pure-play’ personalization engines” by a leading independent research firm, ChoiceStream enables media and entertainment providers along with multi-channel retailers the ability to put the right content and products in front of the right people at the right time to maximize the value of every interaction with consumers.

For more information about ChoiceStream, go to www.choicestream.com.



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