Email Marketing: Southeast Media Chooses Exact Target for Email Marketing Services

Houston, Texas –June 24, 2010 – Grocery Email Marketing: Southeast Media chooses email service provider Exact Target to deliver online content for grocers. Using one platform, Exact Target allows the delivery of all dynamic, interactive marketing messages such as email newsletters, triggered email messages, text messages, twitter and voice messaging.

“We chose Exact Target for the flexibility, the scalability and the full range of online messaging capabilities for our grocery clients,” says Michelle Wicmandy, Marketing Director for Southeast Media. “Our grocery retailers need to send messages using their customers preferred mode of communication whether email, SMS, twitter or voice messaging. So, it was important to select an email provider that employs one integrated marketing platform for all channels instead of juggling multiple providers. This allows us to provide our grocers greater accuracy and better reports while improving our efficiencies in-house.”

Email marketing blends well with the print services that Southeast Media offers. Both are a form of direct mail where each delivers unique benefits and touches the reader in different environments. “By capturing key information such as open rates, click through rates and social forwarding, email allows us to track the consumers’ interests better,” states Wicmandy. “Because we know the information that the consumer is interested in reading, we are now capable of creating and sending only targeted, relevant messages that meet our consumers’ needs.”

About Southeast Media
Grocery Email Marketing: Southeast Media (www.semtx.com) is a leader in providing integrated marketing solutions including print media and online services for the retail food industry. By combining traditional marketing with online marketing, Southeast Media helps client-partners gain a competitive advantage. For three consecutive years, Southeast Media has been added to Inc. Magazine’s “Fastest Growing Companies in the U.S.”

For information, visit Southeast Media at www.semtx.com or call 713-676-1661.

Grocery Email Marketing, Grocery Email Messages, Grocery Direct Mail, Southeast Media, Michelle Wicmandy

Contact Information

Michelle Wicmandy

Marketing Director

Southeast Media

Contact via E-mail