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Southwestern Company Wins Award for 100+ Years of Selling


Southwestern Company was honored by the Direct Selling Association (DSA) with the organization’s Century Award while attending the DSA’s 2010 Annual Meeting in San Francisco. This was a special meeting as it was the DSA’s 100th Anniversary Celebration.

The Centennial Celebration Banquet was the final event of the Annual Meeting. It was here that Southwestern Company and a few other companies were honored for the improvements they have made to direct selling as an industry and to the DSA as an organization. The DSA was celebrating 100 years of serving the direct sales industry. Southwestern was established in 1855 making it 155 years old and the oldest company honored by the DSA. They are also distinguished as the oldest direct selling company in the nation.

The other honored companies were Avon Products, Inc. at 126 yrs, Fuller Brush Company at 104 yrs and Regal Ware Worldwide at exactly 100 yrs.
Southwestern Company is one of Middle Tennessee’s oldest companies. Headquartered in Nashville, it is a direct selling and publishing company. Southwestern Company is the main business in the Southwestern Family of Companies, which includes more than one dozen companies built by the students who participate in the summer sales program. These companies include businesses in the industries of executive search, fundraising, publishing, consulting, investments & finance, fine art and insurance.

The DSA is the national trade association for firms leading the way in their industry which manufacture their own good and services and distribute them directly to consumers. The DSA, which is based in Washington, DC, has more than 200 member companies such as Pampered Chef, Avon, and Mary Kay.

For more information and photos, see the Southwestern Company’s corporate blog:


 Southwestern Company

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