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Orange County Jewelry Design House Introduces New Online Diamond Selection Tool


Simone & Son unveils new online tool that lets customers preview diamonds in stock or initiate diamond search for the perfect gemstone

HUNTINGTON BEACH, Calif., June 2010 -- Simone & Son, Southern Californiaís premier jewelers serving Newport Beach to San Diego for more than thirty years, introduces its new online diamond selection tool. The new tool gives clients a way to browse diamonds from its hand picked diamond collection or its extensive network of cutters from around the world, all from the convenience of their computers. Few Orange County jewelry houses offer a more extensive selection and variety of diamonds.

ďNo two diamonds are alike and finding the right one is not a task to be taken lightly,Ē said Shant Dakessian, designer and certified gemologist, Simone & Son. ďPicking the right diamond is an education process and we assist buyers with their diamond selection every step of the way, taking the guesswork out of each purchase.Ē

Simone & Sonís new online tool allows shoppers to easily navigate through an extensive database of G.I.A. and A.G.S. certified diamonds. Diamonds can be searched by shape, caret, cut, color, clarity, price and more advanced details, if desired. Clients can study grading reports, view photomiographs that show diamonds as if viewing under a microscope, and videos of select diamonds, before seeing the diamonds in store.

Once selected, a client can work with Simone & Sonís master designers to incorporate the stone into unique custom jewelry designs or choose from a selection of semi-custom rings. Each Simone & Son ring is produced entirely in-house, from the design and modeling phases all the way to manufacture and finishing. Simone & Sonís master jewelers meld state-of-the-art technology with centuries old craft to produce a product that is to our clientís exact specifications. This is why Simone and Son have been a trusted source for custom engagement and wedding rings for more than thirty years.

Simone & Son specializes in Ideal Cut Diamonds, Cut by Tolkowsky Diamonds, Firemark Princess Cut Diamonds and Cushion Cut Diamonds, nearly all of which are G.I.A. and A.G.S. certified and hand selected by their own master Gemologists. Simone & Son also carries an exclusive collection of award-winning, non-custom jewelry including menís and womenís wedding bands, engagement rings, earrings, necklaces and bracelets.

About Simone & Son
Recognized as one of the premier Orange County jewelry design houses, Simone & Sonís family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the companyís full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Sonís staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit or call 714-964-4012 for a free design consultation.

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