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Shell launches "Smarter Mobility" - innovations for cleaner, more efficient transport today


Downstream Director, Mark Williams addresses Michelin Challenge Bibendum 2010

Shell today unveiled a package of innovations, dubbed “Smarter Mobility”, aimed at speeding up the global shift to cleaner, more energy-efficient road transport. Shell launched the concept at Michelin’s Challenge Bibendum sustainable mobility conference.

Shell’s Downstream Director, Mark Williams said: “A big part of Shell’s business is about providing the fuels, lubricants and even road surfaces that make it possible for people and goods to move around in motor vehicles. So customers faced with energy, climate and economic challenges can turn to us for ways to save fuel and emit less CO2.”

Williams went on to say: “While electric vehicles, hydrogen and advanced biofuels all have huge potential, there will not be enough of them to make a real difference for another decade or more. That’s too long, so we’re acting now to make today’s transport system cleaner and more efficient. We’re calling it ‘Smarter Mobility.’”

Through “Smarter Mobility”, Shell is helping its customers today in three main ways:
Smarter products

With smarter use of new additives, today’s petrol and diesel can yield big savings. Today Shell Fuel Economy formula products are available in over 21 countries. In 2009, Shell launched its most advanced Fuel Economy formula fuel to date, Shell FuelSave, which helps customers save up to one litre per tank with every fill.*

In addition to smarter fuels, smarter products include more efficient lubricants, and even innovative plastics that allow carmakers to create lighter, more fuel-efficient vehicles.
Smarter use

Smarter products deliver even better results when used in smarter ways. So, for example, Shell is offering fleet operators a service called FuelSave Partner that electronically tracks fuel use and recommends different speeds, routes and driving styles to optimise economy. FuelSave Partner can cut fleet fuel use by as much as 10%.

Shell also offers fuel economy driving advice to motorists, runs competitions to promote more efficient driving, and has deployed celebrity FuelSave “ambassadors” around the world to encourage smarter use of fuel.
Smarter infrastructure

Shell is helping to develop a more energy efficient global road transport infrastructure. An example is a process designed to produce and lay asphalt at lower temperatures – the Shell WAM Foam Process, which reduces overall energy consumption by between 25% and 35% compared to conventional asphalt.

A simple, economic, lower carbon road surface, Shell Instapave, is being rolled out in Latin America and India to replace fragile, dusty and unsafe dirt roads and it can be ready for use in as little as 30 minutes after it is laid.

For further information about Shell’s “Smarter Mobility”, visit

* Based on a minimum tank size and fill up of 50 litres. Comparison between a standard gasoline with the same characteristics as the previous Shell formula and that same standard gasoline containing our new instantaneous fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.

Notes to editors

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit

Cautionary note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

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The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We may have used certain terms in this press release that SEC’s guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website - opens in new window. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.


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