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HipLogic Partners with The Carphone Warehouse on Distribution of Connected Interface for Real-Time Content


Fremont, CA and London, England – 20 May 2010 – HipLogic and The Carphone Warehouse are today launching a bespoke Application interface called HipLogic Live. It will allow the UK’s largest independent mobile phone retailer to deliver better access to mobile content and services to its customers through a bespoke Application interface.

HipLogic Live is a free application that connects people to social networking sites such as Facebook and Twitter, media content from providers such as Sky News and Sports, and also offers an App store with access to thousands of game titles and additional real-time content.

The Carphone Warehouse will now offer HipLogic Live on many of the most popular mobile phones sold via retail stores and online via HipLogic Live is a customer friendly interface which provides increased control and customisation of their phones, along with special features such as real-time home screen notifications.

“With HipLogic Live, The Carphone Warehouse customers are getting the best access possible to the most popular social networking sites, allowing them to update personal status on the go, and also to access and customise real-time news from Sky News and Sky Sports directly on the phonetop,” said Mark Anderson, CEO of HipLogic. “HipLogic is like getting an extreme makeover for their phone interface.”

HipLogic is pre-installed on popular handsets to help mobile users discover better media and social networking content that is streamed directly to a real-time phonetop. The application also serves as an affinity tool to better manage and build customer relationships for The Carphone Warehouse, a key turning point for the retailer to keep in touch and maintain brand connection with its customers.

“Our customers are increasingly looking to use their handsets to access the latest content, so we’re delighted to partner with HipLogic on this initiative. This will bring increased value when it comes to social networking and downloading the latest apps on the move,” said Tom Guy, Head of Digital Services for The Carphone Warehouse.

About HipLogic
HipLogic was founded to redefine the mobile user experience— The HipLogic application platform features a lightweight, always on, JavaScript virtual machine connected to intelligent cloud services, aggregating information from network operators and the web to create unique mash-ups on the mobile device. HipLogic is a private company funded by Benchmark Capital, Bay Partners, Stage 1 Ventures and Route 2 Digital Ventures. To learn more about HipLogic visit us at: or follow us at on Twitter at:

About The Carphone Warehouse
The Carphone Warehouse is the largest independent mobile phone retailer in the UK, with over 820 stores nationwide. For more details see:



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