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TNS appoints APMEA Regional Director for Youth


TNS has appointed Ian Stewart as Regional Director of Youth

TNS has appointed Ian Stewart as Regional Director of Youth for the Asia Pacific Middle East & Africa Region (AP MEA).

Commencing Monday May 3rd, Ian has been charged with building a specialist Youth practice within TNS APMEA. In this role Ian is responsible for driving TNS’ TRU teens syndication across APMEA.

Arriving in Asia 20 years ago from Sydney, Ian has spent the past two decades in the trenches of youth marketing. As a regular conference speaker and media spokesman, the name Ian Stewart is synonymous with youth insights and consultancy.

Ian began his career with market research agency MBL (now TNS), spending time in Bangkok, Jakarta and Hong Kong. He then worked for Coca-Cola China, Ogilvy, MTV (twice), and his own youth agency Filter, which was sold in 2006. Ian was most recently the Asia Head of Friendster, a youth social network site he helped rebuild, reposition and sell.

Ian is extremely enthusiastic about joining the TNS team and his new role…

“Youth are becoming more similar than different, with the Net providing a common platform for content and community. At the same time, local cultural nuances are critical for brands to pick up on for relevant execution. So I am very excited to evolve my twenty year career in youth marketing with TNS and be able to provide brands with both global trends and local insights. No other company is as well placed as us to access the three billion consumers that make up this exciting wired generation”

Han Delin TRU’s Vice President Global Insights said…

“The cornerstone of TRU’s Global Program is youth expertise in each market and region. Ian’s research background, global perspective and years of teen marketing experience in Asia and other emerging markets make him an asset to TRU, TNS and most importantly our clients.”

James Fergusson TNS’ Global Director for Rapid Growth & Emerging Markets commented

”Ian’s appointment combined with TNS’ unparalleled footprint across the world’s growth markets and our strong digital offer places us in a unique position of being able to tap into youth, monitor its behaviour and influence thereby delivering game changing insights to our clients.”


About TNS

TNS, who recently merged with Research International, is the world’s largest custom research agency delivering actionable insights and research-based business advice to its clients so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specialising in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 75 countries, TNS is part of Kantar, the world’s largest research, insight and consultancy network. Please visit for more information.

About TRU

TRU, a division of TNS, is the global leader in youth research. For more than 25 years, TRU has provided the insights that have helped many of the world’s leading companies and organizations successfully connect with young people. TRU’s work has led to the development of countless new products, groundbreaking marketing campaigns, and flourishing brands. The TRU Insights Program, the firm’s flagship offering, provides an unmatched breadth and depth of data and insights about teens across five continents and more than 25 countries. Please visit for more information.

About the Kantar Group

The Kantar Group is one of the world’s largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc.

For further information, please visit


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