Kodak Offers Powerful Solutions for Packaging Professionals at INFO*Flex 2010

Special cover of FLEXO magazine printed with KODAK FLEXCEL NX Technology

Rochester, NY, Kodak is expanding the range of its flexo solutions, adding the KODAK FLEXCEL NX Wide System, the KODAK FLEXCEL Direct System and the KODAK FLEXCEL SRX System. These solutions join the award-winning KODAK FLEXCEL NX Digital Flexographic System in the Kodak flexographic product line to address different needs in the very diverse package printing market. Information about Kodak’s entire packaging portfolio, including hardware, software, and services, will be available in Booth 300 at INFO*Flex in Las Vegas, May 3-4.

“Our customers in the packaging market are excited by the many new opportunities for growth as technology brings improved quality and efficiency to the flexo process,” noted Dr. John Anderson, Director, Packaging Segment Marketing US&C, Kodak. “INFO*Flex allows attendees to learn about new equipment, hear about the trends in the market, and talk with their peers about how they are meeting their business goals. Kodak sees education as a priority, capitalizing on venues like this to engage in productive dialog with customers.”

In addition to learning more about the three new FLEXCEL Systems, attendees will also learn about the exclusive features that make KODAK Solutions ideal for the flexo industry. For example, the new KODAK DIGICAP NX Screening feature, available as part of the current FLEXCEL NX System, is designed to further improve the visual impact of flexible package printing by dramatically improving ink transfer. Regardless of the design or line screen, KODAK FLEXCEL NX Digital Flexographic Plates with DIGICAP NX Screening enable higher print densities, better print contrast, and cleaner tones while improving production efficiencies and reducing costs.

The KODAK APPROVAL NX Digital Color Imaging System provides a robust, proven proofing option for packaging professionals. Optimized for the FLEXCEL NX System, it enables package printers to reduce time to market, save money on flexographic plates, and more accurately meet customer expectations with digital proofs accurately matching color and imaging on press.

Leveraging the power of KODAK Unified Workflow Solutions, which include KODAK PRINERGY POWERPACK Workflow, KODAK INSITE Solutions and KODAK COLORFLOW Software, package printers have a robust, modular and scalable solution that can streamline production while reducing cost and improving efficiency. PRINERGY POWERPACK Workflow is a full-featured premium workflow solution built on the ADOBE PDF Print Engine that offers best-in-class productivity and connectivity options. PRINERGY POWERPACK Workflow features complete PDF editing capability, as well as new Packaging Layout Automation, which combines jobs and their specifications together with CF2 Die files and press configuration data to speed the process of layout, delivering significant time and potential cost savings to the prepress operation.

Full integration with INSITE Solutions allows package printers to use the Internet to provide new business services such as a storefront for e-commerce, as well as integrated automation and online collaboration with clients to ensure a smooth flow from submission to completion. And COLORFLOW Software helps packaging professionals more accurately manage and reproduce critical brand colors.

“Success and growth in the package printing market require not only high-quality imaging, but streamlined management of the production process as well,” Anderson added. “Kodak’s innovative portfolio of solutions maximizes efficiencies to enhance profitability for printers.”

To show off the outstanding quality possible in the flexo industry today, FLEXO magazine has commissioned a special flexible cover wrap for their May edition produced using FLEXCEL NX Plates. The FLEXCEL NX System was the sole recipient in 2009 of the FTA award for technical innovation and this challenging cover project was designed to show just how far flexo has come. The magazine will be distributed at the FFTA Forum and INFO*Flex and also features a story about the production process.

For more information about Kodak’s solutions for package printers, visit www.graphics.kodak.com/go/packaging

KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
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