Slimming Down for Swimsuit Season with Sensible Treats

Hershey’s Extra Dark Chocolate Earns Respected Best Life Diet Treat Seal of Approval

HERSHEY, Pa. – April 26, 2010 – Create a splash this summer while keeping sweet treats like dark chocolate part of your sensible slim down plan! World-renowned health and fitness expert Bob Greene notes that losing weight is about making lifestyle changes and including smart meal, snack and treat choices. Hershey®’s Extra Dark Chocolate is the only chocolate to receive the Best Life Treat Seal of Approval.

“If you are looking to get into shape and lose weight for swimsuit season, you don’t have to drop chocolate from your diet – just eat in moderation,” said Greene. “Dark chocolate, like Hershey’s Extra Dark, is a smart way to treat yourself as you get in shape for swimsuit season. The Best Life portion of three tasting squares allows you to break up your diet to include necessary indulgences – keeping you on track to live your best life.”

To help people make smart choices, Greene has created the Best Life Seal of Approval, which appears on staple items such as whole grain wraps and pasta, healthy spreads and a host of other foods that meet nutrition guidelines. The Best Life Diet is a plan that Greene developed to help people to live healthy lifestyles while still enjoying the tastes they love, like Hershey’s Extra Dark Chocolate, or Hershey®’s Special Dark® Dark Chocolate for those that prefer a mildly sweet chocolate taste. Greene recommends three easy-to-follow phases to stay on track for looking your best this swimsuit season.

1. Change Habits: Making a few key adjustments to your routine can mean big results, both in terms of health and weight-loss.

2. Manage Hunger and Control Portions: Use Bob’s 10-point hunger scale to differentiate true hunger from emotional eating.

3. Fine-Tune Your Diet: Include a variety of colors of fruits and vegetables in your diet.

About the Products
Hershey’s Extra Dark Chocolate has just the right balance of taste, aroma and sweetness for both snacking and cooking. Consumers can visit www.hersheys.com/thebestlife to learn how to incorporate Hershey’s Extra Dark Chocolate into their daily Best Life Diet with recipes. Hershey’s Special Dark Dark Chocolate features a special blend of rich, delicious, velvety dark chocolate that offers a mildly sweet taste. It is a natural source of flavanol antioxidants and is sure to satisfy both milk and dark chocolate lovers alike.

For more information on Hershey products and the Best Life Diet visit the websites www.hersheys.com/thebestlife and www.thebestlife.com.

Contact Information

Jody Cook

Media Contact

Hershey

Contact via E-mail