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American Honda Supports Green Music Group Challenge


Honda Insight will be awarded as Grand Prize in web-based photo challenge

TORRANCE, Calif. - In the tradition of American Honda’s support of the arts and overall environmental leadership, Honda joins the Green Music Group (GMG) as a prize sponsor in the first-ever Green Music Group Challenge. As a part of the sponsorship, a 2010 Honda Insight hybrid will be awarded as the Grand Prize at the conclusion of the 18-week web-based photo contest.

“At Honda, we have long supported environmental and musical initiatives,” said Tom Peyton, senior manager of Honda national advertising. “We hope Honda’s participation in the Green Music Group Challenge will encourage music fans to make small changes in their lives that will add up to a significant positive impact to our environment.”

Starting on April 10th music fans can participate in nine bi-weekly “call to action” environmental challenges issued by Green Music Group artists such as the Dave Matthews Band, Sheryl Crow and Civic Tour alumni band, Maroon 5. For each of the challenges, participants will submit a photo illustrating their completion of the specific eco-minded activity. Each entry will be judged and prizes will be awarded to challenge winners, with all entries being eligible for the Grand Prize drawing of a 2010 Honda Insight hybrid.

“We are excited to once again work with Honda on this effort to enact environmental change,” said Adam Gardner, co-founder of Reverb and guitarist / vocalist of Guster. “Our goal is to reach millions of music fans and empower them to make a difference in their community, one step at a time.”

For full contest rules and details on the Challenge, please visit

About Reverb and the Green Music Group (GMG):
Green Music Group is a project of Reverb, a 501©(3) environmental organization founded by Gusterguitarist/vocalist Adam Gardner and his wife, environmentalist Lauren Sullivan.Since 2004, Reverbhas greened over 80 major music tours while conducting grassroots outreach to over 10 million music fans.

The Green Music Group (GMG) is a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using our collective power to bring about widespread environmental change within the music industry and around the globe.

About American Honda
American Honda is continuing its industry-leading efforts to address the environmental challenges of global climate change, emissions reduction, and energy sustainability through a comprehensive approach that involves further improvements to gasoline-engine fuel efficiency; the development of real-world alternatives to gasoline, including natural gas and the hydrogen-powered fuel cell car; and technology for refueling alternative fuel vehicles. Over the past 33 years, Honda has maintained its position as a fuel-efficiency leader, including 24 years at the top of the EPA’s automobile fuel-economy rankings. American Honda had the highest EPA fleet-average fuel economy of any automaker in model year 2008, the last year for which full and final production data is available.

For more information or downloadable high-resolution images of Honda vehicles, please visit Consumer information is available at Information about the Green Music Group can be found at


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