Fujitsu Launches Global Cloud Strategy with Deployment of First Global Platform

Tokyo, Fujitsu today launched its global cloud strategy – a strategy developed through the company’s real experience in working with customers on cloud computing services and the trialling and delivery of solutions across the world.



The strategy is rooted in Fujitsu’s view of cloud computing as having four modes of consumption. Customers will be offered non disruptive ways of joining any, some or all of the four modes of infrastructure, application, activity and content. Fujitsu already offers cloud platforms regionally for the infrastructure mode, and this offering is being reinforced from today with the global deployment of a standardized cloud platform. Provision of services from this platform will be offered on a trial basis starting May 2010 (to be made commercially available in October 2010) in Japan, followed by Australia, Singapore, USA, the UK and Continental Europe, through to March 2011.



This global platform will complement the local cloud platforms, by meeting the needs of customers who require a global standardized ICT infrastructure. Whether they adopt services from the local or global platform, customers will be able to reduce their ICT costs while being more flexible and responsive in their ICT provision, without sacrificing security and availability. They will also be able to benefit from Fujitsu’s expertise in telecommunications and networks.



Fujitsu views its cloud computing services as an evolution, not a revolution. The infrastructure mode and application mode are an extension of the conventional services being offered by Fujitsu. The activity mode and content mode, however, represent a significant shift in the way the ICT industry creates value, through the emergence of new business models to create new services for buyers.



With decades-long service business experience, Fujitsu can provide the utmost support in enabling large- and medium-sized customers to transition and migrate their largest and most complex ICT environments to join any mode of the cloud consumption model, with minimal disruption and maximum security. In addition, by forming new alliances with other vendors involved in cloud, Fujitsu will ensure that customers are not locked into proprietary systems.



“Fujitsu has been developing its cloud computing technologies by looking at changes in society and how technology can help people cope with those changes – what we call a human-centric standpoint,” says Kazuo Ishida, Corporate Senior Executive Vice President, responsible for ICT Services Business. “In Japan, we have been successful in conducting trials involving ICT infrastructures in areas such as agriculture and healthcare. Through these offerings, we aim to become a leader in providing these types of services around the world.”



“We will deliver a standardized cloud service through the deployment of our global cloud platform,” comments Richard Christou, Corporate Senior Executive Vice President. “To address the other modes of our consumption model, we will be making further announcements, including in conjunction with our key partners, in the coming months. Fujitsu is now in a position to work with customers to deliver the benefits of cloud.”



In the region Continental Europe, Middle East, Africa & India (CEMEA&I), Fujitsu already launched their IaaS offering in November 2009, marking a paradigm shift by transforming assets that were previously fixed costs into variable costs. Companies have the option of replacing all or some of their on-premise hardware with a simple, secure plug-in connection – with physical servers located in dedicated, purpose-built and secure Fujitsu data centers. Fujitsu’s service orchestration ensures that customers can combine the IaaS with their own on-premise Dynamic Infrastructures.



Says Andre Kiehne, Vice President Services in CEMEA&I: “Fujitsu’s IaaS offering is ideal for companies who want to focus on their own core business and let external experts manage their IT. IaaS benefits classic small and medium enterprises that have little or no own IT support. And experiences in first customer projects show that it is also a good match for large corporations looking to cope with peak demand by starting to outsource parts of their IT – with the new globally standardized platform providing globally standardized service levels we can serve these needs even better.”





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About Fujitsu
Fujitsu is a leading provider of IT-based business solutions for the global marketplace. With approximately 175,000 employees supporting customers in 70 countries, Fujitsu combines a worldwide corps of systems and services experts with highly reliable computing and communications products and advanced microelectronics to deliver added value to customers. Headquartered in Tokyo, Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.6 trillion yen (US$47 billion) for the fiscal year ended March 31, 2009. For more information, please see: www.fujitsu.com .



About Fujitsu Technology Solutions

Fujitsu Technology Solutions is the leading European IT infrastructure provider with a presence in all key markets in Europe, the Middle East and Africa, plus India, serving large-, medium- and small-sized companies as well as consumers. With its Dynamic Infrastructures approach, the company offers a full portfolio of IT products, solutions and services, ranging from clients to datacenter solutions, Managed Infrastructure and Infrastructure-as-a-Service. Fujitsu Technology Solutions employs more than 10,000 people and is part of the global Fujitsu Group. For more information, please see: ts.fujitsu.com/aboutus .