K-Plussa and Restel Ltd, Finland’s biggest company in the hotel and restaurant industry, to start cooperation

The K-Plussa network will expand in the restaurant and hotel services as the K-Plussa customer loyalty programme and Restel Ltd, Finland’s biggest company in the hotel and restaurant industry start cooperation on 1 May 2010. Restel Ltd’s 200 restaurants and 47 hotels throughout Finland will award K-Plussa points starting from May.



Restel Ltd is Finland’s biggest company in the hotel and restaurant industry, and its restaurant chains Martina, Rax, Huviretki, Hemingway’s, Wanha Mestari, Parnell’s and Grand Star Café, as well as NightLife nightclubs form the most comprehensive restaurant service network in Finland. Restel’s restaurant network also includes Finland’s biggest event restaurants located at, for example, the Linnanmäki Amusement Park, Helsinki Ice Hall, Hartwall Areena, Vantaa Energia Areena, Turku Fair and Congress Centre, and Tampere Ice Hall.



Restel’s hotel network consists of Cumulus, Rantasipi, Holiday Inn, Ikaalinen Spa, Crowne Plaza and Seurahuone Helsinki. The total number of facilities is 47, located in 28 places throughout Finland. Restel’s wide hotel network offers customers a variety of accommodation and spa holiday alternatives. In all, the new cooperation provides customers with about 250 new possibilities to gain K-Plussa points.



- The cooperation we will start with Restel will significantly expand the restaurant network covered by K-Plussa. The new cooperation will enable us to offer our customers a nationally comprehensive K-Plussa network also in restaurant services. In addition, the new cooperation will reinforce the existing hotel and spa network covered by K-Plussa by expanding it into increasingly many localities. The Restel network included, K-Plussa services will be available at more than 3,000 outlets throughout Finland. The more outlets awarding K-Plussa points there are, the easier it is to increase the total benefit, says Tapio Näveri, K-Plus Oy’s Deputy Managing Director.



- We at Restel are very pleased with the cooperation agreement between K-Plus Oy and Restel Ltd. The agreement will provide K-Plussa customers with a diversified and exciting complement - the services of some 200 restaurants and 47 hotels in Finland. Strategically, the agreement is very important to Restel Ltd’s restaurant, hotel and spa business. We at Restel are confident that this cooperation will enhance our competitiveness and offer new, attractive options to our customers, says Ralf Sandström, Restel Ltd’s President and CEO.



Consumer customers will accrue K-Plussa points on all purchases made from Restel Ltd’s and its subsidiaries’ own business operations. K-Plussa points are awarded on, for example, restaurant foods and drinks, hotel accommodation and spa services. K-Plussa point vouchers are accepted as payment in all Restel Ltd’s facilities included in K-Plussa cooperation.



Excluded from K-Plussa cooperation will be Helmi Simpukka restaurants operating at Shell services stations, the products of Veikkaus and RAY, gift voucher purchases, and health services provided by outside entrepreneurs at the spas, and Holiday Inn Helsinki’s and Hotel Crowne Plaza’s restaurant services.


K-Plussa is the widest and most diverse customer loyalty programme in Finland, which provides customers with benefits from more than 3,000 outlets and over 40 cooperation partners. There are currently over 3.5 million K-Plussa cardholders in Finland in more than two million households. Further information is available at www.plussa.com.



Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the daily lives of consumers. Kesko has about 2,000 stores engaged in chain operations in the Nordic and Baltic countries, Russia, and Belarus.