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I-COM MD Tim Roberts Reveals 10 Top Reasons Businesses Should Blog


Following a seminar this morning on ’Why SMEs Should Blog’ Tim Roberts, the MD of well-known Manchester online marketing firm I-COM, has revealed the main reasons businesses should be blogging.

The seminar, delivered as part of the Business Growth Show at Ramada Manchester, aimed to motivate businesses in the North West to take advantage of the “huge potential” of blogging as a marketing platform.

Tim Roberts explains: “At I-COM we regularly advise businesses to set up blogs on their sites; amongst other things, a blog is an easy way to get regular, fresh and engaging content onto a site, connecting with customers and potential customers alike.”

“In this morning’s seminar, I simply quoted the facts. In 2007 the clinical negligence department at Pannone LLP, one of I-COM’s biggest clients, agreed to be the first department to have a blog set up on their section of the website.”

“The results speak for themselves: last month the blogs alone delivered 3000 unique visitors to the site, all of whom had the potential to become paying clients.”

The full explanation of how businesses can benefit from blogging has been posted online, at the I-COM blog:

“There’s really no reason businesses can’t start a blog, all it takes is time, and in my opinion the rewards far outweigh the costs.”

Manchester SEO, web design and development firm I-COM focuses on assigning expert individuals to work closely with UK businesses, helping them to improve their online presence by implementing ethical online marketing strategies, creating blogs and improving site structure. For more information, visit the company’s website at


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