College Students Can Help the Environment and Win Money for Favorite Charity

o.b.® mighty. small.™ challenge Rewards Small Team That Makes Biggest Impact in Keep America Beautiful®’s Great American Cleanup™

Skillman, NJ -- How can a few busy, cash-strapped college students make a big difference for a great cause? As a sponsor of Keep America Beautiful’s Great American Cleanup, the makers of o.b.® tampons present the o.b.® mighty. small.™ challenge to reward the small team of college students that makes the mightiest impact during the Great American Cleanup by cleaning up litter, creating gardens, recycling, and more. The winning team will earn $5800 for their favorite charity or organization and an additional $5800 for their local Keep America Beautiful affiliate.

“We believe that small things can make a big difference – whether it’s switching to a non-applicator tampon like o.b.®, which generates 58 percent less waste1, or volunteering to help beautify local communities as part of Keep America Beautiful’s Great American Cleanup,” says o.b.® Brand Manager Elizabeth Jackson. “We’re excited to support this great organization and invite others to do the same through the o.b.® mighty. small.™ challenge.”

The challenge provides a great opportunity for people ages 18-24 to win money for their favorite charity, sorority, or campus organization. It’s simple: One small team donates their time (along with a little elbow grease) and makes the mightiest impact, and the makers of o.b.® tampons donate the money.

How to Enter

* Visit www.mightysmall.com to register a team of 2-5 volunteers.
* Contact your local Keep America Beautiful affiliate to volunteer your team for an activity; then, participate in one day of the Great American Cleanup.
* Go back to www.mightysmall.com to complete your team’s entry by submitting a reporting form, brief essay and three photos of your team’s effort and results.
* Visit www.mightysmall.com for more details and official rules.

A panel of judges will select the five finalist teams based on the teams’ accomplishments and enthusiasm during their projects. America will choose the winning team by voting at www.mightysmall.com from September 8-30, 2010

Important Dates

* March 1 – May 31: Participate in the Great American Cleanup.
* March 1 – June 7: Register a team and complete your entry for the o.b.® mighty. small.™ challenge.
* September 8 – 30: America votes on the winner.

For more information on o.b.® tampons and the o.b.® mighty. small.™ challenge, go to www.mightysmall.com

1For o.b. ® regular and super absorbency tampons.


About o.b.®
o.b.® tampons are non-applicator tampons that offer women ultimate protection and comfort. Designed small to protect big, o.b.® tampons were created by a female gynecologist to expand all around to custom-fit a woman’s body perfectly and have curved grooves for locked-in protection. Thanks to their mighty small size, o.b.® tampons are more discreet and easier to carry and store than other tampons, but offer all the protection of an applicator brand.


About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation’s largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments. Its signature program, the Great American Cleanup, is one of its many programs that encourage people to care for communities through volunteer participation. To learn more about the Great American Cleanup, visit www.kab.org.

(This press release contains “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from McNeil-PPC, Inc. and/or Johnson & Johnson’s expectations and projections. Risks and uncertainties include general industry conditions and competition; economic conditions, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; and trends toward health care cost containment. A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson’s Annual Report on Form 10-K for the fiscal year ended January 3, 2010. Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson. Neither McNeil-PPC, Inc. nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.)