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Bill Reihl to lead Ogilvy PR Worldwide N.American consumer marketing practice


NEW YORK, N.Y., — Ogilvy Public Relations Worldwide (Ogilvy PR), an integrated global communications firm, announced today that Bill Reihl has been appointed Executive Vice President/Head of the agency’s North American Consumer Marketing practice.

Reihl has been with Ogilvy PR for more than five years as a member of the firm’s Strategy + Planning team where he worked domestically and internationally across offices and practice groups, focusing specifically on consumer marketing. In his new role, Reihl will work closely with the consumer practices in other offices throughout North America to drive business development and contribute across practices in the areas of strategy and creative development. Reihl will continue to work with existing clients including Unilever, Puerto Rico Tourism Company, LG Electronics and T.J. Maxx and Marshall’s.

“Bill has proven himself invaluable to the New York consumer marketing team, helping to increasingly grow the practice and deepen relationships with various divisions of the Ogilvy Group,” said Paul Hicks, regional CEO, The Americas for Ogilvy PR. “I am confident that he will be instrumental in growing our business and providing exemplary counsel to our North American clientele.”

Reihl brings more than 17 years of brand building experience to Ogilvy PR. Specializing in integrated communications, he has worked across multiple categories including consumer packaged goods, personal care, beauty, fashion, food, consumer electronics, consumer health, travel and hospitality, luxury goods, retailing and branding.

“The strength of Ogilvy lies in our connected network of offices and talented professionals,” said Reihl. “We truly believe in a best teams approach that draws on the skills of our people no matter where they are based to bring the best solutions to our clients. I look forward to continuing to work with all of those talented professionals across North America and beyond to deliver stellar and effective work for our clients.”

Reihl has led campaigns for such clients as Unilever brands Lipton Tea and Bertolli, LG Electronics, MaggieMoo’s Ice Cream and Treatery, Marble Slab Creamery, Pretzelmaker, The Great American Cookie Company and more. Reihl’s client experience also includes luxury consumer products such as German menswear maker Hugo Boss, Piaget, Concord and Movado watches, The Plaza Hotel and The Fairmont Hotels.

Reihl graduated with honors from American University, earning a degree in media and communications, and currently mentors students as an Alumni Ambassador to the Dean of the School of Communications.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report and PRNews, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 29th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360˚ digital influence, corporate and technology practices. Through its subsidiary, Feinstein Kean Healthcare, the agency also offers additional experience in the cancer field, as well as specialized expertise in molecular medicine, advanced biomedical research, leading life science and healthcare technologies and treatments. Ogilvy PR is part of the WPP plc, one of the world’s largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at


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