Play65 Backgammon on your TV

Play65 has announced launching its first backgammon channel on March 1st, 2010. “Mars” (Gammon in Hebrew and other Middle Eastern languages) enables TV viewers to take part in one-on-one backgammon games using Play65 award winning backgammon software and the TV remote control. The backgammon TV channel is currently available only in Israel, free to all of the subscribers of “Hot”, one of the two local providers of cable television services in Israel.

After revolutionizing online backgammon, Play65 now moves on to interactive television. In the meantime only in Israel, the new Play65 backgammon channel gives the TV audience an opportunity to escape from the bad news, loud TV commercials and reruns of Friends to sociable backgammon games with friends and family (providing they are subscribed to the same TV service). “Mars” viewers who will open accounts on Play65 backgammon website, would also enjoy special bonuses of between 50% and 65% of their first deposit.

Backgammon was never a huge spectators’ sport and the few experiments in broadcasting backgammon matches on the small screen have hardly drew near the rating of the least viewed televised poker tournament, for example. However, the phenomenal success of online backgammon has proved the potential of the most ancient board game as a communication tool. Usage data from the first week of “Mars” in the backgammon worshiping nation of Israel show that the game has yet to reach its full potential.

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Sheila Baker

Content Editor

SkillEmpire Backgammon LTD

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