Lexar Media Wins ‘Best Emerging Supplier’ at Staples Vendor Awards 2010

Lexar Media Beats a Host of Competition for Coveted European Channel Recognition and Expands its Global Relationship with Staples

LONDON, England - Lexar Media, a leading global provider of memory products for digital media, today announced that it has been named ‘Best Emerging Supplier’ by Staples Europe, the world’s largest office products company. The pan European award supports the existing relationship with Staples worldwide and recognizes Lexar Media as a valued and reliable supplier.

Lexar Media began supplying to Staples Europe in May 2009 and was quickly recognised for its broad choice of products, including microSD™, microSDHC™, SD™, and SDHC™ memory cards, and USB flash drives. As a supplier to Staples throughout Europe, the range and quality of pan-European marketing tools and assets for the channel also helped distinguish Lexar Media from the competition, along with the high calibre and reliability of Lexar Media sales support. Since 2005, Lexar Media has also supplied its catalogue of award-winning memory products to Staples Canada. The established relationship with Staples Canada, combined with the recent recognition from Staples Europe, serves to bolster Lexar Media’s reputation as a trusted and reliable channel partner to some of the world’s leading retail establishments.

“We value our European channel relationships and invest substantial resources towards ensuring we are innovators with regard to our products as well as go-to-market approaches,” said Niall Cathcart, director of European sales, Lexar Media. “We are honoured to be recognised by Staples as The Best Emerging Supplier and this award is testament to our commitment to serving global partners with award-winning products and service.”

“Lexar Media has been a great company to work with over the past eight months. Its highly professional sales team and impressive range of products and channel support are valuable assets to Staples,” said Marcello Castiglione, Director Category Management Computing, Technology and Software, Staples. “It has set itself apart from the competition and we look forward to the ongoing collaboration.”

The award was given to Lexar Media in a ceremony hosted by Staples’ Vice President of Merchandising, Ronny van Rossem, and presented by Theo van Brandenburg, Staples’ Benelux Regional Vice President and President of European Retail.

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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial® brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar Media offers more than 250,000 upgrades for 40,000 systems, including a full range of DRAM computer memory upgrades for PCs and Mac® systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide.

For more information about Lexar products, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

Lexar. When Memory Matters.™

About Micron
Micron Technology, Inc., is one of the world’s leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron’s common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.