CIBA VISION® Partners with TLC’s Carmindy to Educate Consumers About Healthy Eye Habits

• Celebrity makeup artist to judge the AIR OPTIX® AQUA “Surprise Your Eyes” contest
• Two grand-prize winners will be awarded $5,000 for best eye care tips

Just as people nationwide are looking for new ways to maintain their physical health in the New Year, the AIR OPTIX AQUA brand, is teaming up with Carmindy, makeup artist on TLC’s hit show “What Not to Wear” and three top eye care practitioners to remind consumers of the importance of eye health. Beginning February 16, 2010, CIBA VISION, makers of the AIR OPTIX AQUA contact lenses, is conducting a search for America’s best tips and tricks to “Surprise Your Eyes” by keeping eyes healthy and making eyes beautiful.

“Eyes are a major focal point of a person’s total image,” said Carmindy, who has made over women in the pages of fashion magazines and ‘What Not to Wear’ participants for years. “Applying makeup correctly is only one step in a person’s total eye care routine, so I spend a lot of time coaching clients on their complete wellness, including proper hygiene and skin care. I am excited to see how ‘Surprise Your Eyes’ contest entrants show off their personal style with tips for keeping their eyes looking their best.”

To enter the AIR OPTIX AQUA “Surprise Your Eyes” contest, consumers are invited to upload a photo or video with their tip for achieving surprisingly healthy and beautiful eyes at www.airoptixcontest.com. From all entries received by April 30, 2010, two grand prize winners will be selected for the best eye-care related health and beauty tips. Each grand prize winner will be awarded a $5,000 cash prize and a spa day with a friend. An additional six runners up will receive a $500 Sephora gift certificate.

AIR OPTIX AQUA “Surprise Your Eyes” contest entries will be evaluated based on the following four criteria:
• Creativity in effectively demonstrating the tip via submitted photo or video
• Clear explanation of how the health or beauty tips contribute to keeping your eyes healthy and making your eyes beautiful
• Uniqueness of submitted tip
• Applicability to others; ability for others to apply tip to their own eye care routine

Visit www.airoptixcontest.com to see expert eye tips from Carmindy and select eye care practitioners nationwide, download special offers and to enter the contest.

Contact Information

Jetaun Adkins

Media Contact

CIBA VISION

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