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Omniture Announces Idea Exchange, a New Community for Omniture Users


Idea Exchange Enhances Transparency and Collaboration with Customers as a 24/7 Venue for Feature Requests, Voting to Prioritize Requests and Feedback on the Status of Requests

SAN JOSE, Calif. - Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the immediate availability of Idea Exchange, an online community focused on gathering product feature requests, providing feedback about those requests and issuing status updates on requests.

“The Idea Exchanges continues Omniture’s commitment to receiving and acting upon direct feedback from customers,” said Kevin Rogers, Web analyst, Dominion Enterprises. “It’s an excellent way for the company to create a community with its users to help tailor the Omniture suite of products so they will meet the customers’ needs and expectations. The Idea Exchange gives us the ability to communicate our ideas for enhancements and feature requests quickly and directly to Omniture engineers.”

“While attending an Omniture Summit, I thought it was brilliant how Omniture polled the audience on the features and enhancements they’re most interested in for Omniture’s suite of products,” said Nick Dietsch, marketing analyst, Red Hat, Inc. “The Idea Exchange from Omniture embraces that feedback process between Omniture and users through an online community for sharing, discussing and receiving feedback on user ideas. I’m extremely excited about the opportunity to influence the value Omniture provides in future product versions through use of Idea Exchange.”

The Idea Exchange from Omniture will become a central repository to effectively capture and track enhancement requests from customers. With the help of Idea Exchange users, Omniture engineers are able to prioritize the requests depending on the ratings, comments and suggestions of the community. Omniture personnel can keep community members up-to-date on the status of feature requests.

“At Omniture, we have always focused on listening to our customers and building great products and services that solve real problems they face on a daily basis,” said Brett Error, vice president and general manger, product and technology, Omniture Business Unit. “That commitment becomes even more transparent, accountable and collaborative with the Idea Exchange from Omniture. At our annual conference, Omniture Summit, customers have the opportunity to share and vote on feature ideas and product requests. Idea Exchange builds off of that collaboration and expands the opportunity for that kind of interaction all year long.”

Idea Exchange is now available and can be accessed directly at, through the community drop down menu on Omniture’s home page or through the SiteCatalyst help menu. Access to Omniture Idea Exchange will require SiteCatalyst login credentials. For additional questions about Omniture Idea Exchange, please contact your account manager.

About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit


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