Bayer CropScience strengthens international competitiveness of fruit and vegetable producers in more than 40 countries

New Food Chain Partnership projects at Fruit Logistica 2010 in Berlin:

New strategic partnerships in Mexico concluded / Fruits and vegetables with more flavor

Monheim – Bayer CropScience will be exhibiting for the fifth time at Fruit Logistica in Berlin, the world’s leading trade fair for the international fresh produce trade. From February 3 - 5, 2010, experts from the company will be staffing stand C-13 in Hall 20, where they will be showcasing projects in over 40 countries which are currently helping growers to produce high-quality food on a sustainable basis. Integrated solutions from Bayer CropScience based on seeds, innovative crop protection products and comprehensive advice are making a major contribution to safeguarding harvests and maintaining the quality of produce. “We also support fruit and vegetable growers in their efforts to market their products internationally,” adds Dr. Birgitt Walz-Tylla, Head of Food Chain Management at Bayer CropScience.

New strategic partnerships in Mexico

Mexico, one of the world’s biggest agricultural exporters, is a good example. The best-known food products exported by the country are mangoes, melons, onions, cucumbers, tomatoes, citrus fruit, bananas, coffee and cocoa. This sector is one of Mexico’s most important sources of income. Bayer CropScience has implemented its internationally successful food chain partnership concept here too, and has entered into important alliances with leading certification bodies such as Mexico Calidad Suprema. These alliances are the focus of a workshop which the company is inviting interested visitors to attend on February 4, 2010 at 2.00 p.m. in the Hall Forum (Großer Stern, Sydney Room).

The alliances represent a large number of new projects which have been initiated with the aim of boosting the competitiveness of fruit and vegetable producers in Mexico. All the partners in the added-value chain – industry, growers, certification bodies, distributors and the food retail trade – must cooperate closely if the increasing requirements imposed by the export markets, particularly in North America and Europe, are to be fulfilled.

Innovative convenience products from Nunhems

The Bayer CropScience subsidiary Nunhems, a global supplier of innovative solutions for professional and sustainable vegetable production, is also exhibiting at Fruit Logistica 2010. The company will be presenting the latest developments in vegetable seed to trade visitors at stand A-07 in Hall 1.2. With the focus on more taste and consumer convenience, products like the Intense™ tomato with its enhanced cutting properties are responding to current trends. One of the new products in the vegetable seed specialist’s range is Multileaf™, a salad concept which combines a wide range of leaf shapes and colors with improved shelf-life. Due to numerous individual and uniform leaves, Multileaf™ is ideal for the fresh cut industry and designers of salads.

Magenta™, a cantaloupe melon with excellent flavor, has become one of Europe and Africa’s top cantaloupe melons. Tropical™, the new cherry vine tomato from Nunhems, is another sweet temptation. Tropical™ offers an average of 14 fruits per truss.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.4 billion (2008), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of about 18,000 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

More information is available at www.bayercropscience.com and at www.foodchainpartnership.bayercropscience.com


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