Dance India Dance Season 2: Amitabh Bachchan Special!

The “Legend”ary Reunion of Big B & Mithun Da

(Dallas, Texas) - January 28, 2010 – The number one channel in the South Asian entertainment space, Zee TV USA, brings to its audiences the long awaited reunion of two of the biggest Bollywood stars on the number one dance reality show Dance India Dance this Friday. The ‘angry young man’ Amitabh Bachchan, reunites with the ‘dancing superstar’ Mithun after nearly twenty years, to make a special appearance on the number one dance reality show this weekend.

Sharing some special memories with Mithun, Big B will be able to watch some mesmerizing performances by the contestants, choreographed by the three mentors Geeta, Terence and Remo to evergreen songs from his films. Amitabh will also be able to give his blessings to the contestants that are still on the show while at the same time, promote his upcoming films.

Will Amitabh and Mithun Da put on their dancing shoes and give it a go? To find out, tune in to ZEE TV USA Friday, January 29th at 7 PM Eastern.

About Zee TV USA, Inc.
Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.

International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 12 years.

Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.

After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.

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Contact Information

Eric Gonzalez

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VSC Consulting (on behalf of ZEE TV USA)

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