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Kodak Brings Digital Printing and Campaign Management Solutions, Expertise to PODi AppForum 2010


Rochester, NY -- As a Gold Sponsor of PODi’s 8th Annual AppForum, Jan. 25-27 in Las Vegas, Kodak will demonstrate some of its latest products and solutions designed to help print service providers make the transition to marketing service providers. To support this initiative, a number of Kodak experts and customers will speak in the conference program and share strategies for developing successful digital printing projects.

Attendees will have the opportunity to see KODAK INSITE Campaign Management Solutions, which provide fully automated multi-channel marketing campaign management designed to increase the effectiveness and performance of diverse marketing campaigns. Visitors also will learn about the new KODAK MARKETMOVER Targeted Sales Module that includes a new lead generation program for print and marketing service providers designed to help grow their businesses.

Kodak’s Print on Demand Solutions Group, developers of CREO Color Servers, will also be featured in the Kodak booth (#29/30) as part of Kodak’s Unified Workflow Solutions (UWS) group. UWS operates as the primary business center for the Print on Demand Solutions Group, providing worldwide business efficiencies in the areas of marketing, technical support and product management.

“While we’ve consolidated and streamlined business functions under UWS, nothing changes regarding the firewall for CREO Color Server development and our steadfast commitment to our industry partners,” said Jon Bracken, General Manager, Unified Workflow Solutions, Business Solutions and Services, Kodak. “This structural change further optimizes our business functions to provide even greater support in delivering high-value products and solutions to our customers and partners.”

In addition to the activity at the booth, Kodak and its customers will participate in these sessions:

* Tuesday, Jan. 26, 1:00 p.m.

“Leveraging Marketing Sciences to Increase Response and Conversion”

* Serge Grichmanoff, Business Development Manager, Unified Workflow Solutions, Business Solutions and Services, KODAK and Al Kennickel, President of Kennickel Print and Global
* Wednesday, Jan. 27, 11:15 a.m.

“Loyalty Programs - What Really Makes Them Work?”

* Bob Barbera, Director, Business Development Services, US&C, Kodak and Bart Foreman, President of Group 3 Marketing
* Wednesday, Jan. 27, 11:15 a.m.

“A Different Kind of Conversation - Connecting with Generations X&Y”

* Walter Payne, President of ImageMark (a KODAK NEXPRESS Press user) and Kim Gross, Director of Sales & Marketing of Pacesetter Enterprises

“This annual PODi event brings together thought leaders in marketing services and digital printing,” noted Bob Barbera, Director, Business Development Services, US&C, Kodak. “Attendees are looking for ways to leverage today’s technology to build stronger campaigns, and KODAK Solutions are designed to help them do just that. Through our demos and presentations, our goal is to arm attendees with the resources they need to help enhance their service offerings and boost their bottom line.”

PODi is a global, member-supported, not-for-profit organization with a goal of driving demand for marketing applications powered by digital print and helping members build successful digital print businesses. PODi members are industry leaders representing all facets of the digital printing ecosystem, including software, hardware and other industry vendors, print and marketing service providers, and enterprises. Visit for more information or to register.
About Kodak

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Mark your calendar! GUA North American Conference—April 11-14, 2010—Vancouver, BC, Canada.
(Kodak, InSite, MarketMover, and NexPress are trademarks of Eastman Kodak Company.)


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