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SAS, Staples and Hard Rock Hotel and Casino present at NCDM 2009


CARY, NC. SAS, the leader in business analytics, will showcase its customer intelligence solutions in Booth #223 at the National Center for Database Marketing (NCDM) 2009 conference.

SAS customer Staples Inc. will present Easy Button ROI: Using Marketing Automation to Streamline CRM on Monday, Dec. 7, from 9:00 – 11:45 a.m., followed by a panel to explore how successful companies are changing their marketing approach to operate more efficiently during the recession.

Hard Rock Hotel and Casino will discuss how it manages the customer experience in Patron Value Optimization Is Ace In The Hole For Hard Rock Casino And Hotel, Tuesday, Dec. 8, from 11:15 a.m. – 12:30 p.m.

SAS will host a “Lunch with the Experts” roundtable on Monday, Dec. 7, from 12:00 – 1:30 p.m. on the topic of Adaptive Contact Planning Strategy. The roundtable will explore how key relationship factors, such as customer risk, advertising exposure and householding, may be incorporated into a contact strategy.

SAS® Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization’s marketing performance. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, U.S. Bank, Vodafone Australia and Wolters Kluwer.

The NCDM conference is being held Dec. 7-9 at the Mandalay Bay Resort and Casino in Las Vegas.


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