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BT wins best customer service award at Telecoms World Middle East


BT announced today it has won the prestigious Telecoms World Middle East award for Best Customer Service. According to the organisers of the award, the panel of judges in this specific category examined evidence of a well designed and successfully implemented customer care strategy that has produced tangible and quantifiable results.

In particular, the panel looked at pro-active and pervasive customer care culture, application of technology to reinforce customer relationships as well as future plans to improve or enhance the standard of service to customers.

The Telecoms World Awards Middle East event, running for the third year, is organized by a business media and events agency Terrapinn.

Olivier Campenon, BT President E*MEA , BT Global Services, said: ďAt BT, we put customers at the heart of everything we do and I am delighted by this recognition of our efforts. While each award provides an opportunity for reflection, it also adds new impetus to our continuous drive to become the industryís number one in customer service excellence.Ē

BT has consistently been recognised as a global leader for the quality of service it delivers to companies and public sector organisations across the world. Over the past couple of years, BTís focus on customer service has been acknowledged by such prestigious industry awards as Diamond Award by Telemark in 2009, Frost & Sullivanís Customer Value Enhancement Award in 2008 and the World Communication Award for Best Customer Service in 2009 and 2007 as well as the Bathwick Groupís ranking of BT as number one for customer innovation in 2009.

* E*MEA includes Switzerland, Nordics, Central and Eastern Europe, Russia, the Middle East and Africa.


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