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Thanksgiving Provides Time for Reflection & Planning for the IAQ Industry


A hopeful outlook permeates the industry going into the holidays.

With Thanksgiving only a few days away many professionals involved in the IAQ industry will have time to reflect on the past year and begin planning for 2010. For many companies 2009 was a challenging year with one of the toughest business climates they have ever faced. Fortunately the economy and the industry appear to be rebounding with high expectations for the coming year.

Market trends do appear to be improving. According to information published by BCC Research the IAQ equipment market in 2005 was valued at $3.6 billion and is expected to rise to $10.4 billion by 2011. The same report listed 2005 IAQ consulting and testing services at $1.5 billion; it is expected to reach $2.7 billion by 2011.

These numbers are certainly welcome news to many in the industry following the difficulties of the past year. As the industry begins to get back to business as usual many IAQ firms are now operating under lean conditions. These firms should be well positioned to profit from their current structure so long as they are able to quickly scale up operations.

Cochrane & Associates, LLC, the IAQ industry’s only dedicated marketing, public relations and business development consulting firm, has witnessed firsthand how many IAQ companies have had to adjust their sales and marketing efforts to deal with shifting market trends.

“We are definitely seeing a positive trend for the industry moving into 2010,” reported Paul Cochrane, President of Cochrane and Associates. “As the economy continues to rebound those IAQ companies that have positioned themselves to take full advantage of improving business trends should see good returns on their marketing and sales investments for the new year,” he continued.

Industry professionals can learn more about growing their IAQ business by visiting, emailing or calling (602) 510-3179.

About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry.


 Indoor Air Quality
 IAQ Marketing
 Industrial Hygiene

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