Cookbook Author Creates Copycat Recipe to Aid Eggo Waffle Shortage

Las Vegas, Nevada, November 20, 2009 -- Cookbook author, Todd Wilbur got right to work when he heard that Kellogg Co. would not be able to fill store shelves with its popular brand of Eggo frozen waffles until the summer of 2010. In just a few hours Wilbur was able to recreate four varieties of the toaster-heated frozen waffles using common ingredients, and he is sharing his recipes for free on his website at http://www.topsecretrecipes.com.

According to the Associated Press, a September storm dumped historic amounts of rain that shut down Kellogg’s Atlanta plant, and several production lines at the company’s largest bakery in Rossville, Tennessee, are closed indefinitely for repairs. Company Spokeswoman Kris Charles said that it will take until the middle of 2010 before shelves around the country are stocked with Eggo waffles at pre-shutdown levels.

Already customers are noticing near-empty Eggo shelves on the freezer aisle at many grocery stores. On his website Wilbur writes, ”Fortunately, I was able to snag some of the last few boxes of several varieties of Eggos at a local Albertson’s supermarket here in Las Vegas, and after a few hours in the lab I pounded out a brand-new clone recipe for all of you who will miss your Eggos.”

Todd Wilbur is the best-selling author of a series of cookbooks featuring copycat recipes of popular brand-name foods. He has appeared on several talk shows including The Oprah Winfrey Show, Today, and Good Morning America. His next book, ’Top Secret Recipes Unlocked’, includes dozens of taste-alike recipes for brand-name products Krispy Kreme Doughnuts, Stouffer’s Macaroni and Cheese, and Starbucks Frappuccino. It will be in stores on November 24th.

Contact Information

Pamela Ellis

Pulic Relations Director

Top Secret Recipes

Contact via E-mail