Magyar Telekom Puts Collaboration Within Reach of Business

Cisco TelePresence and Cisco WebEx Online Meetings Offered as Managed Services

BUDAPEST, Hungary - Cisco today announced that Magyar Telekom is offering Cisco TelePresenceTM as a managed service in three Central and Eastern European countries: Hungary, Macedonia and Montenegro. Customers can use Cisco TelePresence for virtual meetings internally, as well as for intercompany meetings with partners, customers and suppliers. Over the next several months, Magyar Telekom is planning to extend this service to additional countries in the region.

Additionally, Magyar Telekom offers Cisco WebExTM online meetings as part of its Virtualoso managed services package, designed for small and medium-sized businesses.
Key Facts / Highlights:

* The Cisco TelePresence experience combines innovative real-time video, audio and interactive technologies to give people a wide variety of face-to-face collaboration experiences. Users feel as though they are sitting in the same room even when the distance between them is hundreds or thousands of kilometers.
* For managed intercompany Cisco TelePresence services, Magyar Telekom is deploying Cisco TelePresence systems at the customers’ premises and provides the network connectivity with a dedicated virtual private network (VPN) between the locations. The service is running on Magyar Telekom’s quality of service (QOS)-enabled, high security Multiprotocol Label Switching (MPLS) infrastructure.
* Customers can choose from a variety of offerings in the Cisco TelePresence product portfolio to meet the needs of their organization, from a personal Cisco TelePresence system that can sit on a desk to a large virtual meeting room that can seat up to 18 people. New systems are also available for multipurpose conference rooms, reducing the need to set aside a dedicated conference room. Since this is a managed service, customers pay a monthly fee to Magyar Telekom, thus saving on initial capital expenditures.
* Intercompany services connect calls from a Cisco TelePresence room on one corporate network to another Cisco TelePresence room on a different company’s network through a secure connection from the service provider. To enable service providers to offer intercompany Cisco TelePresence commercial services, Cisco delivers a fully validated reference architecture that facilitates calls between multiple enterprise networks to traverse the service provider network with no comingling of routes, addresses or data.
* For small and medium-sized businesses, Magyar Telekom is offering Virtualoso managed services, a set of cost-efficient and highly secure communication solutions. Virtualoso Meeting is based on Cisco WebEx, which enables meeting participants to simultaneously share files, carry out a telephone conference through a Magyar Telekom integrated audio bridge, connect via video, exchange chat messages, hold Web polls, and do all this in a highly secure online environment. Meetings can be accessed not only from inside the company but also by outside partners, vendors and customers, without the need to purchase additional hardware or software or set any specific configurations. The system can be used for training and education purposes, for help desk and customer service activities, as well as for online conferences. Customers are supported by a 24x7 service.
* KFKI, a subsidiary of Magyar Telekom and a Cisco Gold Certified Partner, as well as a Cisco TelePresence Advanced Technology Provider in Hungary, designed the managed service offering and provides system integration as well as the Cisco TelePresence meeting reservation software component.

Supporting Quotes:

* Istvan Papp, chief operating officer of Magyar Telekom, head of Business Services Business Unit (T-Systems)

“A paradigm change is taking place in IT: instead of the purchase of entire systems, the focus is shifting towards the lease of solutions and applications. The principal advantage of managed services is that companies do not need to make upfront investments and can use their innovation budget to develop and expand their own core activities.”

* Otto Dalos, client executive, Cisco Hungary

“With supply chains characterizing most of today’s economy, communication and collaboration is becoming a key business function for organizations. Magyar Telekom was early to respond to this need and is now one of the first service providers in Central and Eastern Europe to offer a complete set of intercompany-enabled collaboration solutions for any size company, be they virtual meetings via Cisco TelePresence or online collaborations via Cisco WebEx online meetings. ”

About Magyar Telekom

Magyar Telekom is Hungary’s principal provider of telecom services. It provides a full range of telecommunications and infocommunications (ICT) services including fixed line and mobile telephony, data transmission and non-voice as well as IT and systems integration services. The business activities of Magyar Telekom are managed by two business units: Consumer services (the home-related services brand T-Home and the mobile communications brand T-Mobile) and Business services (T-Systems brand). Magyar Telekom is the majority owner of Makedonski Telekom, the leading fixed line and mobile operator in Macedonia and it holds a majority stake in Crnogorski Telekom, the leading telecommunications operator in Montenegro. Magyar Telekom’s majority shareholder (59.21%) is MagyarCom Holding GmbH, fully owned by Deutsche Telekom AG. For further information visit www.telekom.hu.
About Cisco Systems

Cisco, (NASDAQ: CSCO), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc

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Cisco, the Cisco logo, Cisco Systems, Cisco TelePresence and Cisco WebEx are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.