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New “iNet Logic Systems” Set to Power Websites to Next Level


Precept Partners, L.L.C., an Internet design, technology and marketing services company, today announced the release of its “iNet Logic” suite of products and services optimizing the design, infrastructure and technology supporting a systematic process for building and marketing high-performance Websites.

“Over the last decade our team has been instrumental in generating well over a hundred million dollars in online sales revenue across multiple industry groups. In that process, we’ve dealt with many of the complex issues that companies of all sizes encounter as they grow their online business.” said Stephen Antisdel, the company’s Managing Partner. “We came to an early understanding of search engines, (Google, Yahoo, Bing, etc), as the de facto “operating system” of the Web. Based on this perspective, we’ve developed a proven logic system for designing and operating e-commerce and lead generation Websites with very strong metrics. Our process balances hundreds of internal site design and architecture data points calibrated to meet each client’s strategy, resources and objectives. With iNet Logic, we can systematically take a client from where they’re at now (online), to the next level, in a controlled, step-by-step process.”

“Developing successful web properties that generate strong levels of “conversion” is an incredibly complex task,” added Jeffrey Antisdel, the company’s Director of Information Technology. “Precept’s iNet Logic System process starts with a business and technology research and analysis phase. Our findings will influence the design and architecture of the site to maximize usability, while presenting as many conversion opportunities as possible. In addition, Precept’s iNet Logic Systems compliments state-of-the-art security standards with Payment Card Industry compliance given top priority. We support Extended Validation 128/256 Bit Strong Secure Socket Layer Encryption in all of our e-commerce implementations.”

“On a post-launch basis, for Websites focused on lead generation or e-commerce, Precept guides a phased deployment of marketing services. These activities extend site targeting, reach and frequency elements with a carefully balanced mix of search engine marketing, ongoing search engine optimization, email list management, data feed marketing, video deployments, blogs, social networks and more,” Antisdel continued.

Concurrent with iNet Logic Systems implementation, Precept also provides clients with a wide variety of consulting services for mitigating potential impediments to growth while providing guidance for managing the problems associated with fast growing companies.

“It’s not easy for most companies to grow their core business while managing all this complexity, added Antisdel. “Doing this correctly is very much like a NASA space mission. Without expert planning and guidance systems, seemingly small errors can put a company on the wrong trajectory; “leading edge” can quickly turn into “bleeding edge”. With iNet Logic Systems the “mission control” experts are in place to help our clients achieve a successful launch (or re-launch), faster, cheaper, and easier than ever before,” Antisdel concluded.

About Precept Partners

Since 1996, the principals of Precept Partners have developed and managed the design, implementation and marketing of industry leading Websites, validated by over $100MM in Internet sales revenue. Precept’s iNet Logic Systems are scalable and applicable to businesses of all sizes serving multiple industries and markets. Precept Partners will meet clients “where they are” to take their existing Website to the next level, or help them launch their next generation Website with a flexible combination of Internet consulting, technology and online marketing services. Client recognition includes national media coverage in The Wall Street Journal, BusinessWeek, NPR, Newsweek, as well as accolades ranging from the “Inc. 500”, list of America’s fastest growing private companies; the Internet Retailer “500” ranking of the largest retail websites, plus the “Hot 100 Best” Websites and many others. For further information, visit:


Stephen Antisdel, Managing Director
Precept Partners, L.L.C.
104 East Front Street, 2nd Floor
Buchanan, Michigan 49107
Telephone: 269.340.0124


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