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Cactus Commerce launches e-commerce site for premier hyper-market chain in Denmark


Gatineau, Quebec – November 9, 2009 – Cactus Commerce is pleased to announce the new Bilka e-commerce site has launched. Bilka is the premier hyper-market chain in Denmark owned by the Dansk Supermarked Gruppen (DSG). Other leading brands in the DSG family include Fotex, Netto and Salling.

“The vision for DSG is to extend our brand reach, leading with our Bilka chain. Our goal is to become a destination e-commerce site in Denmark, for a broad range of products that will expand beyond our current e-commerce offering to include new categories such as wine, electronics, furniture and clothing. We chose Cactus Commerce because of their vast experience and expertise in B2C e-commerce solutions. One of our priorities was the consolidation of multiple brands on a single infrastructure, and establishing a framework for future multi-channel functionality,” stated Kim Nissen, Manager of IT&S System Development, DSG.

The Bilka e-commerce site was built using the robust Microsoft® Commerce Server 2007 platform. This platform can assist with the future integration of other existing DSG web stores including Photo Processing, and Music Downloads. This project also featured a successful partnership with local firm Vertica, a Microsoft Gold Certified Partner in Custom Development Solutions, SOA, and Business Process. Vertica helped develop a number of e-commerce feature sets, and was a strong contributor to the custom integration development work, particularly around the Warehouse Management solution.

“Working with DSG and local partner Vertica has been a fantastic foray into the Nordic region for us. We look forward the opportunity to explore more opportunities in the region,” said Tony Marinelli, CEO, Cactus Commerce.

About DSG
Dansk Supermarked A/S (Danish Supermarket) is a corporation that owns several chains of stores, operating primarily in Denmark. Brands include Bilka, Netto, Fotex, and Salling, among others. The DSG Corporation was founded by Herman Salling as Jysk Supermarked, but the name changed to the Dansk Supermarked when Herman Salling partnered with the A.P. Moller-Maersk Group in 1964.

About Cactus Commerce
Cactus Commerce delivers dynamic cross channel B2C and B2B e-commerce solutions offering unique user experiences with flexible deployment options. For over 12 years, Cactus has delivered e-commerce solutions to clients in the retail, consumer goods, manufacturing, media & entertainment and hospitality industries. Clients include GameStop, Church & Dwight, and many more. The Microsoft Commerce Server Product Unit has recognized Cactus as one of the three leading worldwide Commerce Server partners. Cactus Commerce strategically collaborates with Microsoft to help shape product innovation through our unique and deep understanding of e-commerce and digital marketing. The result of this collaboration helps Microsoft bring rich and robust e-commerce solutions to the marketplace. For more information, visit or email


 Microsoft Commerce Server
 multi-channel commerce
 multi-brand ecommerce

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