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viaLanguage Presents Free Webinar, ‘Culturally Appropriate Marketing &Trends in Social Media’


Portland, Oregon – October 28, 2009 – viaLanguage, viaLanguage, a leader in healthcare translation and web site localization services, will present part four in its Healthcare Knowledge SetTM Series: Culturally Appropriate Marketing: Tips and lessons learned from the trenches.

When: Thursday, November 5, 2009 at 11:30am PST

- Scott Paro, Marketing Manager, San Francisco Health Plan
-Janet Johnson, VP of Marketing, KC Distance Learning
-Chanin Ballance, President and CEO, viaLanguage

Summary: For healthcare organizations, attracting and supporting ethnic markets has quickly transformed from an “add on consideration” to a powerful consumer group and strategic piece of the business model. The success of President Obama’s broad-based and extremely diverse campaign tells us that the tipping point in our culture has already happened. What is necessary to harness the power of today’s ethnic market? Short of having a dedicated ethnic marketing group, how can you incorporate best practices to your existing marketing infrastructure to ensure that your brand and content resonate across cultures?

In this webinar, you will walk away with tips and ideas for:

• Building your brand across cultures
• How to gage if your campaign is hitting the cultural mark
• How and when to incorporate cultural adaptation, copy creation, transcreation and translation
• Integrated marketing trends in Web and social media

Registration: To register for this free webinar visit:

Resources: Download parts I, II and III whitepapers visit:

•Save Time, Money, and Improve Quality with Translation Memory
•Effective LEP Communication: Avoiding the Top 10 Translation Traps
•Tapping Into the Latino Market in a Down Economy

About viaLanguage

viaLanguage is a leading provider of healthcare and medical translation, localization and cultural adaptation services. viaLanguage combines thousands of healthcare linguists with advanced technology to serve as an outsourced partner for multilingual marketing, educational and compliance outreach. Healthcare, medical and life science organizations nationwide rely on viaLanguage services to educate consumers, increase marketing share and build multilingual brand for their products and services. A partial client list includes Blue Shield of California, Kaiser Permanente, WellCare Health Plans, Bravo Health, Caritas Medical Center, Northwestern Memorial Hospital, Wyeth Pharmaceuticals, Walmart and St. Jude Medical. Corporate Headquarters are located at 700 SW Taylor Street, Suite 310 Portland, OR 97205-3016. For more information, visit or call us at 503-243-2007.

Media Contact:
Rachel Weikum
Weikum Communications
(503) 636-4762


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