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eBook prices have just hit a new low, Michael Connelly’s ‘Nine Dragons’ at $5 at


In an initiative to bring cheaper eBooks to consumers, has launched a new concept – The eBook Happy Hour.

Happy Hour will feature popular eBook titles at up to 80% discount from the regular price for a selected one hour period every week.

The inaugural Happy Hour will feature the following deals which will be available for 60 minutes from 8pm to 9pm in USA, UK and Australia to the first 500 eBook Club members:

• USA: 8pm-9pm (NY Eastern): Wednesday 28th October
For the very first Happy Hour, crime fiction master Michael Connelly’s brand new ‘Nine Dragons’ will be on sale for just $5 in the US.

• Australia 8pm-9pm (Sydney AEST): Thursday 29th October
Purchase ‘Accidental Billionaires’ by Ben Mezrich for $5; the compelling true story of how two socially awkward Ivy Leaguers accidently created Facebook.

• UK 8pm – 9pm(London GMT): Wednesday 28th October
The revised and expanded edition of the international business title bestseller, ‘Eating the Big Fish’ by Adam Morgan, will be on special for UK residents for just $5.

Future Happy Hour specials will be announced to eBook club members at least 24 hours in advance.

Adam Schmidt, Founder of DNAML, says “ will offer huge discounts on selected titles during ‘Happy Hour’.” Happy Hour is a new concept in the online eBook retailing world. It’s a concept people will understand and we believe consumers will be enjoy the race to get the eBook of the week.” eBook Club is free to join, and offers a variety of promotions to members.

For further information on Happy Hour please visit: is a wholly subsidiary of DNAML Pty Limited


Headquartered in Sydney, Australia, DNAML Pty Limited is a software-development company specialising in e-publishing solutions.

Over the past ten years, DNAML has created innovative products in the field of electronic publishing, based around its document-authoring systems, publishing conversion tools, distribution solutions and reseller systems.

DNAML products include, ‘PDF to ePub’, ‘DNL’ eBook format, DNL DRM eBook security and distribution solution, PDF to Page Turn and

DNAML – Australia
Adam Schmidt
Tel (International): +61 2 8248 5111
Tel (US and Canada): 011-61-2-8248-5111
Tel (Australia): 02 8248 5111Address:
Suite 4, 4th Floor,189 Kent Street,
Sydney, NSW 2000



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