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A Sacramento Wedding Photography Company Grows During a Recession


SACRAMENTO, CA – With many couples scaling back on wedding plans and booking vendors closer to their date, many professionals in the wedding industry are nervous about what the future will hold for them. One Sacramento wedding photography company, The Memory Journalists, are using this time as a period for reflection and to revisit the company’s persona.

The Memory Journalists has been motivated to learn and improve over the last five years due to the timeless relationships established and positive feedback from clients. Considering the friendships that have been built with each new client, starting with engagement sessions and weddings to the birth of their first child and family portraits to follow, The Memory Journalists have grown into their slogan of the company: “Photographing the sweetness of life.”

Deciding to launch a new site encapsulating all the “sweetness” the team has captured over the years took some research and dedication from the owner, Jennifer Dunham Starr, to find the right logo, design solution company and style. “As my business has evolved, I have come into a better understanding of myself creatively and personally. I relish in the fleeting moments that mean the most, those natural emotions that could never be duplicated. Embracing my love for each of these splendid events shaped our new slogan, photographing the sweetness in life,” says Jennifer.

The new site,, playfully draws attention to the primary service of The Memory Journalists with the real weddings galleries, testimonials of clients, and fellow industry professionals. On The Memory Journalists blog, visitors can also find couple’s date night (engagement session) photos, as well as the tidbits from behind the scenes of their wedding shared by the team. The blog lets readers get to know each member of The Memory Journalists individually and understand their collective style. The Memory Journalists realize that when you invite a photographer to participate in photographing the sweetness in your life, your trust lies with them in implementing your vision. The Memory Journalists’ team takes this trust seriously and doesn’t thrive on building clientele, but relationships.


The Memory Journalists profile:
The Memory Journalists, a subsidiary of JLynnConsulting, Inc., was founded in 2003 by Jennifer Dunham Starr. Being a young cancer survivor, Jennifer’s goal to “teach others about the passion of life” was the basis for creating The Memory Journalists. From newborns to graduates and engagements to wedding days, The Memory Journalists capture their clients’ personality, beauty and candid expressions. The Memory Journalists shoot a limited number of weddings each year giving special attention to each client. Jennifer also owns, an informational resource for engaged couples with daily changing TNT (tips and trends).


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