Local DJ’s Drop Dope Playlists with Scratch DJ Academy’s CIMIO

NEW YORK’S DIRTY DIGITS DEBUT FIRST IN SERIES OF CIMIO PLAYLISTS
CIMIO LETS FANS MIX THEIR MUSIC LIKE A DJ IN THREE SIMPLE STEPS;
CATCH CIMIO AT CMJ WEDNESDAY OCTOBER 21 AT SANTOS PARTY HOUSE

New York, NY, October 20, 2009—Following its launch last month, New York-based Scratch DJ Academy’s Cimio—the remarkable and simple software program that enables anyone to create mixes from their own music library in three easy steps—has begun to recruit playlists from noted Scratch DJ Academy DJ’s around the country. The first playlist comes from NY-based Dirty Digits, whose playlist is guaranteed to inspire and entertain:

Hold On by Holy Ghost!
Keep On Searching by Kraak & Smaak
Dare(Junior Sanchez Remix) by Gorillaz
Terrapin by The Quantic Soul Orchestra
Remind Me by Royksopp
Cross The Dancefloor(Chromeo Remix) by Treasure Fingers
Love Generation by Bob Sinclar
Live It (Klaas Remix) by Fentura
Great DJ (Calvin Harris Remix) by The Ting Tings
Think I’m In Love by Beck

“Scratch DJ Academy’s DJ’s are showing music fans how it’s done by creating playlists ideal for mixing with Cimio,” explains Scratch DJ Academy co-founder and CEO Rob Principe. “Cimio is pretty easy to use. Inspiration for great music mixes comes harder. This is a fun way to help users with the musical selection, and seeing how well these songs go together will develop their skills. Think of it as a DJ-inspired mixtape.” More Scratch DJ Academy DJ’s around the country will be contributing playlists in the coming weeks for fans and users.

Cimio’s free 10-day trial version and the full application are both available for download at www.ArtistDirect.com and www.CimioSoftware.com.

With Cimio, users import songs from their personal music library into the application. During the import process, Cimio analyzes each track to determine its beats per minute (BPM) and unique song structure. Then, Cimio helps users create an ideal playlist order by using BPM’s as well as professional DJ tips from Scratch DJ Academy’s curriculum. Finally, users press the mix button and Cimio mixes the tracks in the playlist automatically.

Cimio is designed for music fans that want to mix their music like a DJ but do not have the time or money to invest in professional DJ software. Cimio helps users transform their playlists into seamless DJ mixes for their friends, house parties, workouts, commutes, road trips, and more. The application also features tips from Scratch DJ Academy’s leading curriculum—written by real professional DJs. Scratch DJ Academy offers Cimio as an introduction to the DJ art form and encourages users to attend its Academies in New York, Miami, or Los Angeles for courses with real professional DJs.

Since coming on the scene last month, Cimio has launched partnerships with ArtistDirect for discounts and free music, and Here and There and Hype Machine for promotion. Invited guests and media in New York City this week for CMJ can also catch Cimio with Hype Machine on Wednesday October 21 from 3-6pm at the Santos Party House, 96 Lafayette Street in Tribeca/Chinatown.

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ABOUT SCRATCH DJ ACADEMY:
Founded by Principe and the late Jam Master Jay of RUN DMC in 2002, Scratch DJ Academy (www.Scratch.com) has grown to become the world leader in DJ and music production education. Scratch’s past and current faculty includes some of the most renowned and respected DJ’s in the world including Grandwizzard Theodore (inventor of the Scratch), DJ Evil Dee (producer for Eminem, Talib Kwali, and Busta Rhymes), DJ Beverly Bond, DJ Craze, Jazzy Joyce, Cosmo Baker and many more. Today, Scratch teaches more than 100,000 people annually through its Academies in New York, Miami and LA and through its nationwide events.

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