LG’s Green Initiative Benefit Both the Environment and Customers

Seoul, Korea - LG Electronics (LG), a global leader and technology innovator in mobile communications, announced today the launch of its new compact full touchscreen phone, the LG GD510, or more simply, “Pop”. The LG GD510 can be recharged utilizing the power of the sun. The new mobile handset reflects the company’s aggressive green initiatives and represents its commitment to creating a healthier environment for everyone.

“We at LG have successfully reduced 2.1-million tons of greenhouse gas emissions in the first half of 2009 through greater energy efficiency and improved manufacturing processes,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We develop our products based on the company’s goal of eco-friendly sustainability. Our green policy is included in the handset’s entire lifecycle process, from raw materials through production, logistics, usage and disposal.”

LG’s environmental aspirations are demonstrated in the LG GD510’s solar-battery cover that uses the power of the sun to charge the phone. In addition to saving energy during the day, this also benefits users who are running low on power and are away from a charger at the time. Ten minutes under the sun provides up to 2 minutes 15 seconds of talk time or up to 180 minutes of standby time. Features like Eco-tree and Eco-calculator under the phone’s CO2 menu allow people to track how much they have reduced CO2 emissions by using the solar cell battery.

The LG GD510 is environmentally friendly in other ways, including its construction. LG strictly adheres to the European Union’s RoHS requirements, and went even further with the LG GD510, ensuring that it does not contain any polyvinyl chloride (PVC) and is made free of BFR (brominated flame retardants) and CFR (chlorinated flame retardants) almost up to 99.9 percent.

Moreover, a highly efficient battery charger cuts power consumption and subsequently reduces carbon emissions. When the phone is fully charged, it beeps and displays a message on screen, reminding users to unplug the charger and save energy. Packaging made from recycled paper with soy ink printing is another way the LG GD510 is environmentally-conscious.

“By 2012, LG plans to reduce the amount of greenhouse gases emitted by our products to a level 15 percent lower than 2007 by enhancing the energy efficiency of our main products,” added Dr. Ahn. “We will continue our role as a socially responsible leader in the mobile industry.”

In addition to its green attributes, the LG GD510 is efficient in other ways, too. It has a slim outer design and includes all the essential features without compromising usability or quality. As the smallest 3-inch full touchscreen phone on the market, the LG GD510 features a WQVGA wide screen surrounded by a narrow 4.8mm bezel and smooth metal body with a single button on the front that communicates the phone’s sense of simplicity. The LG GD510 also offers full multimedia features such as a 3MP camera suitable for taking photos to share online, as well as an MP3 player and web browser.

The LG GD510 was developed based on LG’s eco-friendly strategy and consumer insight, and will be available in Europe beginning in mid-October, followed by other markets. The solar panel battery cover is available as an optional accessory, which makes an already eco-friendly phone an even more sustainable choice. Prices for the phone and battery cover will vary market-to-market.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.