Samsung Mobile and Sybase to Deliver Advanced Mobility Solutions for Enterprise Customers

Bolstering Mobile Information Worker Productivity through Fast, Secure and Easy Access to Enterprise Applications

SAN DIEGO, CA – Samsung Telecommunications America (Samsung Mobile), the No. 1 mobile phone provider in the U.S.,1 and Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today announced collaboration plans to deploy, manage and secure Windows Mobile® powered smart phones for enterprise customers. The project will provide mobile knowledge workers with advanced access to business-critical applications.

The collaboration centers on Samsung Mobile’s commitment to deliver high quality, full-featured and enterprise- ready mobility smart phones that bring the power and capabilities of an office computer to a mobile device. As a provider of one of the industry’s leading2 enterprise device management platforms, Sybase will allow enterprises to extend information securely, making it useful for people anywhere. Samsung Mobile’s smart phone devices are designed with full feature sets and include QWERTY keyboards with turbo scroll and responsive touch screens such as the Samsung Propel Pro™, Samsung Jack™, Samsung Epix™, Samsung Saga™, Samsung Omnia™ and the recently announced Samsung Intrepid™. These devices are designed so mobile workers can send and receive emails, view and update their calendars, read documents and access the Internet, no matter where they are. Moreover, enterprise users will have fast and easy access to corporate information and resources when running mission-critical applications.

“Our work with Sybase is a prime example of Samsung Mobile’s commitment to delivering mobile devices designed with enterprise-ready features and customization capabilities that advance employee productivity,“ said Gavin Kim, vice president, Content and Data Services and Enterprise Enablement for Samsung Mobile. ”We will continue to develop new solutions to power specific business applications to ensure enterprise mobility initiatives are aligned with business goals. We’ve found a collaborator in Sybase with a very successful track record of managing these deployments for customers"

Sybase was selected for this collaboration with Samsung Mobile based on the capabilities and strength of its mobile enterprise application platform and proven leadership in the enterprise mobility space. As part of the collaboration, Sybase and Samsung Mobile will significantly reduce the complexities with securely extending corporate information to consumers who are increasingly bringing personal smart phones into the workplace. The plan reinforces both companies commitment to supporting all enterprise customers and end users – regardless of the scope and type of mobility deployment.

“Building a strategic ecosystem is critical to meeting the demands of the rapidly growing enterprise mobility industry,” said Willie Jow, vice president of Sybase’s Enterprise Mobility Group. “Our work with Samsung Mobile will arm information workers with enterprise-ready devices capable of easy integration within IT frameworks while maintaining the integrity and privacy of enterprise information.”

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungmobileusa.com.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

About Sybase
Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as a performance leader, proven in the most data-intensive industries and across all major systems, networks and devices. Our information management, analytics and enterprise mobility solutions have powered the world’s most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit http://www.sybase.com. Read Sybase blogs: http://blogs.sybase.com.

Sybase is a registered trademark of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

Special Note: Statements concerning Sybase’s business relationships and related products are by nature forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could cause actual events or results to differ materially include shifts in customer demand, rapid technological changes, availability and quality of third party products, competitive factors and unanticipated delays in scheduled product availability. Some of the risks are detailed from time to time in Sybase’s U.S. Securities and Exchange Commission filings, copies of which can be viewed on Sybase’s web site at www.sybase.com.

1 Based upon reported shipment data from Strategy Analytics Q2 2009 U.S. Market Share Handset Shipments Report.

2 The Forrester Wave™: Mobile Device Management Solutions, Q2 2009, Forrester Research, Inc., April 27, 2009. IDC, Worldwide Mobile Device Management Enterprise 2009-2013 Forecast 2008 Vendor Shares Report, Doc # 218680, June 2009. IDC, Worldwide Mobile Middleware 2009-2013 Forecast and 2008 Vendor Shares report, Doc # 219186, July 2009.