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Leading LED Sign Retailer Releases Free Buyers Guide for Small Business Owners


Top-rated online LED superstore,, publishes free LED buyers guide to help small businesses maximize their signage ROI.

As many small business owners have faced increasing challenges over the past year, it has become ever more important to maximize the return on investment on all marketing and advertising expenditures.

“Our company has always focused on helping the small business owner find the most effective and affordable LED signage option to fit their specific needs”, notes Jake Morgan, marketing manager of Bright LED Signs. “By providing this free LED sign buyers guide, our team wants to give back to the community of entrepreneurs that have helped us build our business over the years. ”

By using this LED sign buyers guide, small business owners will be able to determine what they should be looking for to ensure that they will be completely satisfied with their LED signage purchase.

Here are some points to consider when choosing a LED sign for a small business or retail shop:

1) What size LED sign is needed? This is an important consideration that needs to be made prior to ordering a sign.

Small business owners will also want to check with their city’s codes as far as street signs, as some cities have codes that dictate the size and even the use of signs. By doing all of one’s homework before purchasing an LED sign, one will be able to more easily make a decision.

Take measurements of the retail shop or small business where the LED sign is to be placed . Would the sign be better in front of the property or to the side? Would it be closer to a highway or main road if it were to be placed another way?

2) What are the most important features that are desired in a LED sign? Electronic LED signs are available in different color variations, pixel sizes, and pitch. All of these features dictate how well it can be seen from a distance and from different viewing angles.

An LED sign can has a clean digital look to it. One can animate a sign with moving images that capture extra attention. One can also have the LED sign “crawl”, that is to have the message move from left to right, right to left or up and down. One can even add extra effects to a LED sign message. The choices are endless when creating the right sign for a small business or retail shop.

If a particular small business is right off a main highway and its wanted to have the LED sign seen from both directions of the highway, one will want to keep this in mind when choosing a LED sign. Tighter spacing or pitch will help make an LED sign easier to read and it will look more detailed.

3) How easy is the LED sign to use and change the message?

On certain types of programmable LED signs, one can pre-program different messages and even add a default message to a given LED sign. One can choose between a unit that will display a fixed message or one that will scroll a message. Either way, each small business owner will want to determine which one is best for a particular business’ needs.

By using this LED Sign Buyers Guide, small business owners will be able to determine what type of sign is the right one for a specific business or retail shop, and how a custom LED display can increase its visibility and sales.

For more information on how to use affordable LED signs to market and advertise a small business, visit


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