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JWT wins “Network of the Year” at Spikes


“It was with tremendous pride that I walked on the stage at the Spikes Friday evening to collect the “Network of the Year” award for JWT Asia,” said Michael Maedel, JWT President. “This award caps off a stunning year of creative performance, which started off by winning “Network Agency of the Year” at Adfest in March and gained momentum at Cannes when we won 16 Lions and finished at the Spikes with 4 Grand Prix, 13 Golds, 10 Silvers, 16 Bronzes.”

“Offices from all over JWT APAC received medals including Mumbai, Tokyo, Shanghai, Beijing, Singapore, Manila, Delhi, Jakarta and Guangzhou – it’s an incredible moment for the network,” said Guanhin Tay, Regional ECD, Southeast Asia and Global ECD Lux. “And once again, we demonstrated our breadth of talent – getting recognized in almost every category from Radio to Outdoor to Digital – we were even the runner-up for “Media Agency of the Year!”

JWT had several notable campaigns this year that won many accolades from judges as well of the hearts of many fans including the heartwarming “Teach India” from JWT Mumbai, the cult favorite “Bruce Lee Power” from JWT Beijing, the gorgeous “Shan Shui” campaign from JWT Beijing, the surprise “SilkAir Cinema Takeover” from JWT Singapore and media reinvention “Kit Kat Mail” from JWT Tokyo. Each of these inspired campaigns engaged viewers at unprecedented levels – instead of mentally deleting these advertisements, viewers were prompted to pause, consider and even view again.

Spikes Asia is the 1st Asian Advertising Festival. Building on the illustrious Spikes Awards, this year’s Festival is the result of a collaboration between Cannes Lions and Haymarket. For more details about the Spikes, goto

JWT, which celebrates its 145th anniversary this year, ranks as the fourth largest full-service network in the world. JWT APAC operates in 18 countries and has over 3000 employees. JWT APAC won “Network of the Year” at Spikes 2009 as well as ‘Network Agency of the Year’ at Adfest, the past two year’s in a row. JWT is a WPP Company.


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