Deliver Your News to the World

ApexTwo Assists Flat World Knowledge, Disruptors in the College Text Book Market, with Demand Generation and SugarCRM Enhancements for Sales and Marketing


ApexTwo announced today that it has been engaged by Flat World Knowledge to provide leadership and services for implementing an online lead acquisition and marketing fulfillment strategy centered around SugarCRM and ApexTwo’s Lead Capture Solution (

Chicago, IL – September 11, 2009 – ApexTwo, online marketing automation and lead generation specialists for cost-conscious, growing businesses, announced today that it has begun assisting Flat World Knowledge in devising and implementing a sales and marketing automation strategy to support their growing business in the college textbook market.

As part of the engagement, ApexTwo will assist Flat World in boosting their online web and email marketing effectiveness through the implementation of automated lead capture and marketing processes that will work efficiently with SugarCRM.

“Flat World’s unique approach to digital publishing of college textbooks is already gaining tremendous momentum across the nation’s college campuses.” said Brian Briggs, Managing Director at ApexTwo. “The focus of our work will be to put an efficient sales and marketing “engine” in place that makes it easier for Flat World to nurture the relationships it has been growing among forward thinking college professors that recognize this win-win-win opportunity.”

Solutions built for Flat World will be based on capabilities found in the latest version of ApexTwo’s unique online Lead Capture Solution (LCS). The ApexTwo LCS is an online marketing automation solution for improving the quantity and quality of inbound sales leads. ApexTwo LCS drives revenue, improves sales efficiency, increases accountability, and reduces cost by integrating a client’s website with their Sales or Customer Relationship Management (CRM) system. This seamless integration provides detailed visitor metrics, advanced ROI reporting, and visibility down to each individual visitor – all within the CRM system.

“ApexTwo has already been instrumental in helping us think through some new approaches that will allow us to serve our markets more efficiently and know where we are obtaining results.” said Eric Frank, CMO and co-founder of Flat World. “We think this next step, combined with our new online marketing strategy, will help drive our unique products even more rapidly into our target markets.”

About ApexTwo Inc.
ApexTwo is focused on the front end of business, providing high-value consulting services that range from the creation of traditional and Blue Ocean marketing strategies right through to the implementation of cost-effective solutions and programs for online and offline lead generation, marketing automation, and CRM integration. More at

About Flat World Knowledge, LLC
Founded in 2007 by textbook publishing industry veterans Jeff Shelstad and Eric Frank, privately held Flat World Knowledge is a leading publisher of open textbooks for higher education. Flat World Knowledge’s textbooks are written by the world’s leading subject matter experts. The books are peer-reviewed, professionally edited, and made available for free online and under an open-source license, to educators and students. Educators have the freedom to use the books as-is, or to reorganize and edit them to suit their unique classroom requirements. Students can access the books for free online, or purchase alternatives from print-on-demand versions of the books, to audio versions, to downloadable versions and more at a fraction of the cost of traditional textbooks. Students can also purchase from a range of digital study aids that support each book. Flat World Knowledge backs its textbooks with an online social learning platform that allows students to learn from each other as well as from the book. More information about Flat World Knowledge is available on the Web at


 Marketing Automation
 demand generation

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.