VGS International Inc. Appoints Tim Blaylock Vice President of ÍS VODKA Sales & Marketing

Las Vegas, NV, August 19, 2009—VGS International Inc. has appointed Tim Blaylock to the position of Vice President, Marketing & Sales, Viking Glacier Spirits (US) Inc., CEO Madeline Vinski announced today. In this newly created position, Blaylock will be responsible for the development and management of strategic and tactical programs focused on ÍS VODKA’s increased market penetration, recruitment and deployment of regional US marketing and sales teams, and associated process partners.

“We’re exceptionally pleased to have Tim Blaylock’s talent and experience with us at ÍS VODKA,” Vinski enthused. “As we have made successful inroads into the California, Nevada and New York markets, and prepare to enter new markets, we expect Tim will help drive ÍS VODKA sales to new levels.”

Blaylock brings more than ten years’ senior spirits industry experience to ÍS VODKA. His early positions were with Guinness Import Company and Brown-Forman, where he worked on the Fezter wine brands. He concurrently earned his MBA while at Brown-Forman.

In 2002, Blaylock went on to serve in three positions for Nolet Spirits, owners of the Ketel One brand. Blaylock’s performance as Sales Analyst quickly resulted in his promotion to Corporate Analyst and Pricing Manager, where he formulated and implemented pricing strategies as well as optimized Nolet’s sales revenue through annual distributor price increases for all markets. As Vice President Sales Strategy/Corporate Analysis, Blaylock modernized sales reporting systems, and contributed to long-range plans for the brand by optimizing strategic pricing opportunities, distributor margins, sales training, budgets and business planning processes for development of new products and their market roll-out. These and other initiatives helped Nolet drive annual revenue from $100 million to $250 million over a six year period.

“We truly admire Tim’s ’exceed expectations’ attitude and work ethic,” concludes Vinski. “ I look forward to working with him as we continue to establish VGS International Inc. and ÍS VODKA as a leader both domestically and internationally in the spirit industry.”

About Viking Glacier Spirits
VGS International Inc. is a private holding company established for the purpose of introducing ÍS VODKA to the super-premium segment of the global VODKA market. Viking Glacier Spirits (US) Inc. is the exclusive importer of this spirit to the United States of America. IS VODKA is an ultra-premium blend of naturally pure Icelandic water and non-genetically modified European wheat, distilled seven times to ensure an unparalleled taste experience. VGS invites all consumers of ultra-premium spirits to “taste VODKA for the very first time”. www.ISVODKA.com

Media Contacts: Henry Eshelman/Marilynne Mungovan, PMG; +1.323.337.9042
heshelman@platformgrp.com / mmungovan@platformgrp.com
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