Crazy John’s and RIM Launch the Pink BlackBerry Pearl Smartphone in Australia at a "Crazy" Price

The pink BlackBerry Pearl 8110 is now available from Crazy John’s for $0 upfront on a $39 BlackBerry Service Cap, the lowest bundled voice and data BlackBerry service plan in Australia

Sydney, Australia - Crazy John’s and Research In Motion (RIM) (Nasdaq: RIMM: TSX: RIM) today announced the availability of the pink BlackBerry® Pearl™ 8110 smartphone, for $0 upfront on a $39 BlackBerry® Service Cap, the lowest bundled voice and data BlackBerry service plan in Australia’s history.

An exceptional lifestyle tool, the pink BlackBerry Pearl 8110 smartphone bundled with Crazy John’s new service plan offers an attractive choice for people who want to make calls, email, manage their organiser, surf the net, take and send photographs, listen to music, watch and record* videos, as well as access a broad range of other mobile applications.

The bundled voice and data plan allows unlimited mobile access to email, instant messaging, social networking sites, Internet browsing and thousands of other mobile applications. The unique and popular BlackBerry service enables access to up to 10 supported ISP email accounts, as well as access to various instant messaging services such as Yahoo! ® Messenger and Windows Live™ Messenger. It is also incredibly easy to stay in touch using the Facebook® for BlackBerry application. With notifications sent straight to their inbox, users will immediately know when someone tags them in a photo, writes on their wall, sends them a message or comments on their status.

In addition, the sleek and stylish smartphone provides an outstanding user experience through its intuitive interface, trackball navigation system and SureType® keyboard. It also comes with built-in GPS (Global Positioning System) and a media player that allows users to make the most of their personal time with music, video and pictures on the move. BlackBerry® Media Sync is also included free of charge, allowing users to easily sync music from their iTunes® or Windows Media Player music collection** to their BlackBerry smartphone.

Matt Scriven, Head of Marketing for Crazy John’s, said, “We think many of our customers will love the slim and fashionable design of the pink BlackBerry Pearl 8110 smartphone, and the incredible value of this BlackBerry service plan will mean that they can own a premium smartphone for less than $40 a month.”

Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion, said, “We are pleased to be working with Crazy John’s to provide Australian customers with a stylish, fun and functional smartphone at an incredibly compelling price. We expect the pink BlackBerry Pearl 8110 smartphone to be a popular option with Crazy John’s shoppers.”

The pink BlackBerry Pearl 8110 smartphone is now available in Australia from Crazy John’s for $0 upfront on a 24 month plan with a $39 BlackBerry Service Cap for a bundled voice and data plan including unlimited Internet and email.

Further information and specifications regarding the BlackBerry Pearl 8110 can be found at http://au.blackberry.com/

*Video recording requires a microSD card, sold separately.
** Certain music files may not be supported, including files that contain digital rights management technologies.